Social Media Strategist

Garmin; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading technology company is seeking a Social Media & Digital Specialist passionate about sports and capable of driving innovative social media strategies. In this dynamic role, you will manage social media campaigns, analyze performance, and collaborate with various teams to enhance brand engagement. With a strong focus on results, you will have the opportunity to influence Garmin's digital presence significantly while contributing to a culture rooted in integrity and collaboration.

Qualifications

• At least 3 years of relevant working experience.
• Ability to juggle multiple priorities in a dynamic environment.
• Experience in social media and digital advertising preferred.

Responsibilities

• Develop social media campaigns to achieve corporate marketing goals.
• Monitor and manage social media presence, including content calendar.
• Analyze data to assess the effectiveness of social media campaigns.

Skills

Digital marketing

Social media management

Content strategy

Community management

Fluent in English

Mandarin

Job description

At Garmin, we strive to develop innovative high-quality, state-of-the-art products that inspire our customers with a more active lifestyle. Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive and Sports.

The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.

Job Mission:

The Social Media & DigitalSpecialist will be responsible for developing social media and SEM strategy to achieve corporate marketing goals.

Job Description:

• Work closely with the internal marketing planning team and external agencies to develop social media campaigns that help to achieve corporate marketing goals.
• Monitor the company's social media accounts which include managing social media presence, plan social media calendar and execute daily posts to offer constructive content and interaction with users.
• Craft content strategy (creative, community management, paid, organic) for daily content output, product launch campaigns and other brand initiatives with a constant drive for improvement.
• Analyze the long-term needs of the company's social media strategy and offer monthly reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
• Analyze data to determine whether social media campaigns have achieved their objective.
• Develop the digital strategy and implement best-in-class practices across paid and owned media including but not limit to paid advertising, SEM, display ad and EDM.

Job Requirement:

• At least 3 years of working experience in relevant field
• Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
• Ability to translate market knowledge and strategy into compelling stories.
• Ability to present ideas to pitch ideas/strategies and drive alignment.
• Enthusiastic about sports and familiar with Garmin products are preferred.
• Relevant experience in both social media and digital advertising are preferred
• Fluent in English. Mandarin is a plus

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary? How many years' experience do you have as a Social Media Strategist? Which of the following languages are you fluent in? How many years of digital marketing experience do you have? How much notice are you required to give your current employer?

Garmin is a leading worldwide provider of navigation devices and wearable technology, our focus is on developing, designing and supporting superior products. Our advanced technology promotes performance, safety and ease of use in every market we serve. That makes us an engineering and technology company with a keen focus on recruiting talent in those fields. The same vertical integration business model that keeps all design and manufacturing processes in-house also gives us the incentive to hire top performers from different backgrounds, including operations, finance and accounting, information technology, sales, marketing and communications.

Garmin is a leading worldwide provider of navigation devices and wearable technology, our focus is on developing, designing and supporting superior products. Our advanced technology promotes performance, safety and ease of use in every market we serve. That makes us an engineering and technology company with a keen focus on recruiting talent in those fields. The same vertical integration business model that keeps all design and manufacturing processes in-house also gives us the incentive to hire top performers from different backgrounds, including operations, finance and accounting, information technology, sales, marketing and communications.

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