Social Media Strategist

Lion & Lion; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a passionate Social Media Strategist to elevate brand presence through creative and data-driven strategies. In this dynamic role, you will craft tailored campaigns across various platforms including TikTok and Instagram, while collaborating with a vibrant team. Your expertise in social media strategy and analytics will drive impactful campaigns, ensuring every piece of content resonates with the brand's voice. Join a diverse and supportive team, where creativity and innovation are celebrated, and make a significant impact in the fast-paced world of digital marketing.

Qualifications

• 2+ years of experience in social media strategy, preferably in an agency.
• Hands-on expertise in social media tools and analytics.

Responsibilities

• Create tailored strategies across TikTok, Instagram, Meta, and YouTube.
• Manage influencer partnerships and oversee campaign execution.
• Engage with online communities to build brand loyalty.

Skills

Social Media Strategy

Content Creation

Influencer Management

Analytics

Collaboration

Project Management

Tools

Social Listening Tools

Analytics Tools

Job description

Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.

With offices in Kuala Lumpur, Singapore and Jakarta with more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients!

About the Role
Do you live and breathe social media? Are you passionate about storytelling and turning trends into strategies that engage and inspire? At Lion & Lion, we’re looking for a Social Media Strategist who can bring creativity, analytics, and strategy together to drive impactful campaigns. This role is perfect for someone who’s ready to take ownership of a brand's social media presence while working closely with a dynamic, collaborative team.

What You’ll Do:

• Create tailored, platform-specific strategies across TikTok, Instagram, Meta, and YouTube to elevate brand presence and engagement.
• Collaborate with creative teams to develop compelling content, ensuring every piece aligns with the brand's voice and values.
• Manage influencer partnerships from start to finish, selecting the perfect collaborators and overseeing campaign execution.
• Leverage social listening tools and analytics to uncover insights and transform them into actionable content strategies.
• Stay ahead of social trends, emerging tools, and algorithm updates to deliver fresh and innovative ideas.
• Take a hands-on approach to content creation, ensuring every campaign sparks conversations and drives results.
• Create detailed content calendars, brief teams, and present ideas to internal stakeholders and clients.
• Manage online communities by engaging with followers, monitoring feedback, and fostering meaningful interactions to build brand loyalty.

What Makes You a Great Fit:

• You’re the ultimate team player, always ready to collaborate and bring value to every situation.
• You have at least 2 years of experience in social media strategy, preferably in an agency or fast-paced environment.
• You’re highly organised and can manage multiple projects seamlessly.
• You’re creative and adaptable, able to propose compelling ideas that captivate audiences on social media while staying true to the brand's voice.
• You have hands-on expertise in social media tools, analytics, and influencer management.
• You love working closely with teams, sharing ideas, and bringing them to life.

Why You’ll Love It Here:

• Collaborate with a social-first creative mindset to infuse energy and excitement into every campaign.
• Work on exciting brands where creativity and innovation are celebrated.
• Be part of a diverse, supportive team that thrives on big ideas and bold moves.
• Grow your skills and make a real impact in the ever-changing world of social media.