Social Media Specialist

WediaLab; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Social Media Coordinator to develop and execute social media strategies, manage content across platforms, and collaborate with departments to ensure brand consistency. The ideal candidate will hold a relevant degree and possess at least one year of experience in social media marketing, with strong analytical and communication skills. Additional proficiency in languages such as Mandarin or Thai is advantageous.

Qualifications

• At least 1 year of experience in social media marketing.
• Proficiency in English; knowledge of other languages is a plus.
• Experience in writing and editing content for social media.

Responsibilities

• Develop social media content plans aligned with the brand.
• Create and manage daily social media posts across platforms.
• Monitor and evaluate social media presence using analytics tools.
• Prepare monthly reports and adjust strategies for results.
• Collaborate with departments to enhance brand reputation.

Skills

Excellent communication and presentation skills

Proficiency in analytical tools

Strong interpersonal skills

Detail-oriented with multitasking abilities

Education

Diploma or Bachelor's Degree in Marketing/Business

Tools

Google Analytics

Facebook Insights

Microsoft Excel

Job description

Job Description

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Collaborate with other departments (brand, customer support etc) to manage reputation, identify key audience and coordinate actions.

Job Requirements

• At least a Diploma, Bachelor’s Degree in Marketing/Business or equivalent.
• Requires at least 1 year of working experience in related field.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Strong communication and interpersonal skills.
• Proficient in Microsoft Excel skills.
• Positive attitude, detail oriented with good multitasking and organisational ability.
• Excellent writing, editing (photo/video/text), presentation and communication skills.