Social Media - Social Specialist (Malaysia)

Ogilvy New York; Kuala Lumpur; Hybrid; USD 36,000 - 54,000; Full time

Job summary

Ogilvy is seeking a passionate Social Specialist in Kuala Lumpur to enhance client social media presence. This role involves engaging communities, spotting cultural trends, and creating content to connect brands with their audiences. A strong understanding of social platforms and creative collaboration are key to succeeding in this hybrid role.

Qualifications

• Digital native with an intuitive understanding of social platforms.
• Fluent in English; proficiency in Bahasa Malaysia or Mandarin is a plus.
• Detail-oriented and proactive in spotting trends.

Responsibilities

• Manage and engage with clients' social communities across platforms.
• Monitor cultural trends and surface insights to stakeholders.
• Create and produce short-form social video content.

Skills

Cultural Insight

Social Media Engagement

Content Creation

Trend Spotting

Tools

Sprinklr

Microsoft Office

Google Workspace

Video Editing Apps

Job description

Careers

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Social Media - Social Specialist (Malaysia)

Ogilvy Public Relations Kuala Lumpur, Malaysia

Job Posted Date: 07/15/2025

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since its founding by David Ogilvy 75 years ago. It builds on that legacy through Borderless Creativity, innovating at the intersections of advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating across over 120 offices in nearly 90 countries. Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC, demonstrating its ability to deliver creative solutions that drive impact for clients and communities. Ogilvy is part of WPP (NYSE: WPP). For more information, visit Ogilvy.com and follow us on LinkedIn, X, Instagram, and Facebook.

About the Role

We’re looking for a dynamic and creative Social Specialist to support and elevate our client social media presence across Malaysia (primary market) and Singapore. This hybrid role combines community engagement, cultural insight spotting, and social content publishing, aimed at fostering deeper connections between brands and their audiences. You will be the online voice of the brand—engaging fans, spotting trends, and collaborating with strategists and creatives to bring ideas to life.

Key Responsibilities

• Manage and engage with client's social communities across platforms.
• Publish content using Sprinklr and native social platforms (e.g., Facebook, Instagram, TikTok).
• Respond to fans, followers, influencers, and brand advocates in an authentic and timely manner.
• Proactively seek user-generated content (UGC) and engagement opportunities beyond the brand’s pages.
• Collaborate with the social strategy team to embody the brand’s tone of voice.

Trend Spotting & Cultural Listening

• Monitor real-time cultural trends, local issues, memes, and viral moments.
• Surface insights and emerging conversations to relevant stakeholders.
• Identify and engage with celebrities, influencers, and creators already engaging with our brands.

Reporting & Analytics Support

• Support monthly social performance reports and ad-hoc insights.
• Collaborate with analysts to uncover insights on top fans, FAQs, sentiment trends, and platform performance.
• Use tools like Sprinklr and platform-native analytics to support reporting.

Content Ideation & Creation

• Contribute to content ideation with social-first, culturally relevant ideas.
• Support creative teams and independently create and produce short-form social video content when needed.
• Stay current with best practices across Meta, TikTok, and emerging platforms—anticipate what works before reports confirm it.

Who You Are

• Passionate about culture, communities, and social media.
• A digital native with an intuitive understanding of social platforms, formats, and conversations.
• Creative, curious, and highly collaborative.
• Detail-oriented and proactive—quick to spot trends, risks, and opportunities.
• Fluent in English; proficiency in Bahasa Malaysia or Mandarin is a plus for regional relevance.

Tools & Platforms You'll Use

• Sprinklr (social publishing and listening)
• Native social platform tools (Meta Business Suite, TikTok, etc.)
• Microsoft Office / Google Workspace
• Basic video editing apps (e.g., CapCut, Canva, Adobe Express)

If you're excited about building brand love through social media and culture, and eager to contribute to one of the world’s most iconic brands, we’d love to hear from you!

How We’ll Support You

Ogilvy celebrates its people—fully, enthusiastically, and unhesitatingly. We empower you with the tools to succeed, give you autonomy to seek new paths, and support you with colleagues across the Ogilvy network. We provide opportunities to do work you’ll be proud of, with teammates you’ll respect.

At Ogilvy, our people are central to our mission: a creative agency that sparks game-changing ideas through collaboration, integrity, and self-expression. We believe in building powerful, purposeful teams and fostering initiatives that promote fairness and equity. Our ultimate goal is to leave a positive impact on the world, creating a better future while supporting the communities we serve—embodying Borderless Creativity.

Ogilvy is an equal opportunity employer, committed to a culture of respect and inclusivity. For assistance or accommodations during the application process, contact us at [e-mail]. Note that this contact is solely for accommodation requests; other inquiries, including application status, will not receive responses.