Social Media Public Relations

PEOPLE PROFILERS; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company is looking for a dedicated social media manager to oversee and enhance its presence on various platforms including Douyin and Xiaohongshu. The role involves creating engaging content, analyzing social media performance, and developing strategies for user acquisition and brand reputation. Candidates should possess strong aesthetic skills, experience in content operations, and good command of English.

Qualifications

• Passionate about social media, especially Douyin and Xiaohongshu.
• Experience with video editing software and strong aesthetic skills.
• Over 1 year experience in content operation/user acquisition in social media.

Responsibilities

• Manage and analyze social media accounts to increase fan engagement.
• Develop and execute strategies to enhance brand reputation.
• Analyze competitors' marketing strategies and improve social media content.

Skills

Reputation

Video Editing

Public Relations

Advertising

Data Analysis

Social Media

Pressure

Teamwork

Research

Planning

Marketing

English Communication

Sales Management

Job description

• Overall management of Xiaohongshu, WeChat Official Account, WeChat Video Account, and Douyin social media accounts.
• Leading a team with strong management experience and in-depth research on social media operations.
• Planning and providing high-quality, highly shareable content for fans. Responsible for the effectiveness of account text and video content.
• Responsible for generating and increasing the number of social media fans, improving the attention and activity of social media fans, and timely interacting with social media fans' stickiness, ultimately support sales conversion rate.
• Responsible for the analysis of social media data results and work adjustment to achieve the purpose of attracting new users and generating revenue.
• Plan and execute daily social media activities, tracking and maintaining them. Send various intents according to the project.
• Analyze competitors' marketing strategies and promptly identify innovative approaches in the industry.
• Integrate media resources, analyze their advantages, and establish and maintain good working relationships with the media.
• Develop and execute strategies to effectively handle the market effects of media advertising.
• Manage, coordinate, and uphold public relations and brand reputation.

Job Requirement

• Passionate about the Internet and willing to actively explore social media communication. Strong interest in products such as Douyin and Xiaohongshu. Have long-term exposure with Xiaohongshu and Douyin.
• The candidate must have strong aesthetic skills and be able to use Photoshop and video editing software.
• Have teamwork, initiative, and pioneering spirit, and be able to withstand learning and adaption pressure.
• Experience in operating Xiaohongshu, Douyin, or Video Accounts is required, as are certain data analysis skills.
• Over 1 year of experience in content operation/user acquisition and experience in the social media operation industry, such as Xiaohongshu and Douyin, is preferred.
• Has a good command of English and can effectively communicate with people from different regions and departments.

Please send your updated CV to [e-mail] if the role is relevant to your experience.

Due to the volume of applications, we regret to inform that only shortlisted candidates will be notified.

Required Skills:

Reputation Video Editing Video Editing Public Relations Advertising Data Analysis Social Media Pressure Teamwork Research Software Planning Marketing English Communication Sales Management