Social Media Marketing Specialist (Mandarin Speaker)

Girl's Monday; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

A fashion brand in Kuala Lumpur is seeking a Social Media Marketing Executive to enhance their presence on Instagram, XHS, and TikTok. Responsibilities include developing engaging content, managing posting schedules, and collaborating with influencers. Ideal candidates will bring prior experience in the fashion industry, a degree in a related field, and proficiency in relevant social media tools. Expect a dynamic environment with supportive coworkers and opportunities for growth.

Benefits

10 days annual leave upon starting

Company lunches and dinners

Unlimited staff discount

On-the-job training

Flexible work environment

Qualifications

• Bachelor’s degree in a related field is essential.
• Proven experience in social media marketing within fashion is required.
• Experience managing social accounts for fashion brands is needed.

Responsibilities

• Develop and curate engaging social media content.
• Manage daily social media posting schedules.
• Create and maintain a content calendar aligned with launches.
• Implement social media strategies to increase brand awareness.
• Conduct performance analysis and adjust strategies as needed.
• Engage with followers and respond to comments promptly.
• Collaborate with influencers for brand outreach.

Skills

Understanding of Instagram, XHS, TikTok

Written and visual communication

Creative mindset

Analytical skills

Proficiency in social media tools

Education

Bachelor’s degree in Marketing, Fashion Merchandising, Communications

Tools

Adobe Creative Suite

Canva

Capcut

Final Cut Pro

Job description

Responsibilities

• Develop and curate engaging, high‑quality visual and video content tailored for Instagram, XHS, and TikTok, highlighting new collections, fashion trends, and brand lifestyle.
• Manage daily posting schedules, ensuring consistent and timely updates on each platform.
• Create and maintain a content calendar that aligns with product launches, promotions, and seasonal campaigns.
• Craft and implement platform‑specific social media strategies to increase brand awareness and drive sales.
• Conduct regular performance analysis, adjusting strategies based on engagement metrics and sales data.
• Integrate social media plans with broader marketing and e‑commerce strategies to ensure a cohesive brand presence.
• Monitor and engage with followers, responding to comments, messages, and mentions promptly.
• Collaborate with fashion influencers and content creators to amplify brand reach and credibility.
• Organise and execute platform‑specific events, challenges, and giveaways to foster community and increase engagement.
• Track, analyse, and report on social media performance metrics such as engagement rates, follower growth, and conversion rates.
• Use platform‑specific analytics tools to gain insights and optimise content and campaigns.
• Provide regular reports with actionable insights and recommendations to improve social media effectiveness.
• Ensure all content is consistent with the brand’s voice, style, and visual guidelines, reflecting the fashion brand’s identity.
• Stay updated on the latest fashion trends and competitor activities to keep the brand’s social media presence fresh and relevant.
• Maintain a cohesive and visually appealing brand aesthetic across all social media platforms.
• Work closely with the design team to create visually appealing content that aligns with current fashion trends and brand identity.
• Collaborate with other departments, such as marketing, sales, and customer service, to ensure social media activities are aligned with overall business objectives.
• Coordinate with the e‑commerce team to drive traffic to the online store and increase conversions through social media.

Education and Experience

• Bachelor’s degree in Marketing, Fashion Merchandising, Communications, or a related field.
• Proven experience as a Social Media Marketing Executive or similar role within the fashion industry.
• Experience managing social media accounts for fashion brands on Instagram, XHS, and TikTok.

Skills and Competencies

• Deep understanding of Instagram, XHS, and TikTok, including their algorithms, features, and best practices.
• Exceptional written and visual communication skills, with a flair for creating compelling fashion content.
• Creative and innovative mindset with a strong sense of fashion trends and brand aesthetics.
• Strong analytical skills and proficiency in interpreting social media metrics and translating them into actionable strategies.
• Proficiency in using social media management and analytics tools specific to fashion marketing.

Personal Attributes

• Highly organised with the ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Strong attention to detail and a commitment to maintaining high standards of quality.
• Ability to work independently and collaboratively within a team.
• Passion for fashion and staying updated with the latest industry trends and developments.
• Strong problem‑solving skills and the ability to handle social media crises effectively.

Technical Proficiency

• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Capcut, Final Cut Pro) to create visually appealing fashion content.
• Familiarity with SEO principles and how they apply to social media and e‑commerce.
• Basic understanding of HTML and web publishing is a plus.

Language Skills

• Proficiency in both Mandarin and English, with strong written and verbal communication skills in both languages to effectively manage and engage with a diverse audience across global and Mandarinsocial media platforms.

Benefits

• KWSP, SOCSO, EIS are basic.
• Immediately 10 days of annual leave upon starting; longer tenure increases leave entitlement.
• Monthly company lunch/dinner and year‑end annual dinner with huge lucky draws.
• Unlimited use of Girl's Monday Malaysia's staff discount on anything.
• On‑the‑job training provided to utilise resources offered by the company.
• Very flexible but self‑disciplined, young and energetic work environment with great Malaysian and Taiwanese coworkers, supportive Taiwanese bosses.
• Core staff may occasionally visit the head office in Taiwan for further training and visits.