Social Media Marketing Specialist

Domino's Pizza Malaysia; Petaling Jaya; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Social Media Specialist to drive brand engagement through innovative strategies. This role involves developing and implementing social media strategies, creating engaging content, and analyzing performance metrics to refine approaches. You will collaborate with marketing teams to ensure consistent messaging while protecting and enhancing the brand's online reputation. If you are passionate about social media and have a knack for creativity and analytics, this opportunity is perfect for you!

Qualifications

• 5+ years of experience as a Social Media Specialist/Manager.
• Proficiency in creating compelling content across various platforms.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Create engaging content tailored to target audiences.
• Analyze performance metrics and generate reports.

Skills

Content Creation

Social Media Platform Expertise

Analytics

Community Management

Strategic Thinking

Creativity

Education

Diploma in Marketing

Bachelor's Degree in Business Administration

Job description

Responsibilities:

• Develop and Implement Social Media Strategies: Plan and execute comprehensive social media strategies to achieve brand goals and objectives.
• Create and Curate Engaging Content: Generate a variety of content, including posts, images, videos, and articles, tailored to target audiences.
• Manage Social Media Accounts and Profiles: Maintain, update, and optimize social media profiles across various platforms.
• Monitor and Respond to Audience Comments and Messages: Actively engage with followers, respond to inquiries, and address feedback or concerns promptly.
• Analyze Performance Metrics and Create Reports: Use analytics tools to track key performance indicators, analyze data, and generate regular reports on social media performance.
• Stay Updated on Industry Trends and Best Practices: Keep abreast of emerging trends, algorithm changes, and evolving social media best practices.
• Collaborate with Marketing and PR Teams: Coordinate efforts with other departments to ensure alignment and consistency in messaging and campaigns.
• Protect and Enhance the Brand's Online Reputation: Monitor brand mentions and manage online reputation by addressing negative feedback and promoting positive content.

Qualifications:

• Diploma/Bachelor's Degree in Marketing, Business Administration or any related field.
• At least 5 years of working experience as a Social Media Specialist/Manager.
• Content Creation: Proficiency in creating and curating compelling text, images, and video content.
• Social Media Platform Expertise: In-depth knowledge of various social media platforms and their specific features.
• Analytics: Ability to analyze data and derive insights to refine strategies.
• Community Management: Skill in engaging with and growing online communities.
• Strategic Thinking: Developing and executing effective social media strategies.
• Creativity: Generating innovative content ideas and campaigns.