Social Media Marketing Specialist

Kode Digital; Penang; On-site; MYR 36,000 - 60,000; Full time

Job summary

A leading company in Malaysia is seeking a Digital Marketing Specialist to develop and implement innovative marketing strategies. The role involves managing social media, content marketing, and analyzing campaigns to enhance the company's online presence. Ideal candidates will have a strong background in digital marketing and video content creation, along with excellent communication skills. Join a dynamic team dedicated to helping businesses thrive in the digital landscape.

Qualifications

• Proficiency in digital marketing and content marketing required.
• Experience in developing marketing strategies and managing campaigns.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage and analyze marketing campaigns.
• Conduct market research and oversee online presence.

Skills

Digital Marketing

Content Marketing

Social Media Management

Analytical Skills

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

Company Description

Kode Digital is an energetic and passionate company dedicated to helping Malaysian businesses transform their approach to digital sales and marketing. We provide web design, development, and online marketing support to help clients grow and connect their businesses to the digital network. Our goal is to assist businesses in expanding their reach and customer base through effective digital marketing strategies. Located in Malaysia, Kode Digital guides businesses through every step of their digital transformation journey.

Role Description

This is a full-time on-site role located in Penang, Malaysia. The candidate will be responsible for developing and implementing digital marketing strategies, managing and analyzing marketing campaigns, conducting market research, and overseeing the company's online presence.

Daily tasks will include:

• Social media management
• Content marketing
• Email marketing
• Shooting and editing short-form video content for social media platforms such as Instagram Reels, TikTok, and YouTube Shorts
• Collaborating with the web development team to optimize online performance
• Staying updated with social trends and contributing creative ideas for engaging visual content
• Liaise with client for content direction

Qualifications

• Proficiency in Digital Marketing, Content Marketing, and Social Media Management
• Experience in developing and implementing marketing strategies
• Strong analytical skills to manage and analyze marketing campaigns
• Hands-on experience in shooting and editing videos for social media
• Basic knowledge of video editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, or similar)
• Knowledge of SEO, PPC, and other online marketing techniques
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Experience in the web development or technology industry is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field