Social Media Marketing Executive

Job Responsibility

1. Social Media Strategy & Management:
   1. Develop and execute a content calendar for Facebook, LinkedIn, TikTok, and Instagram.
   2. Ensure consistency in brand messaging and tone across all platforms.
   3. Research and implement trending topics, hashtags, and best practices for each platform.
   4. Monitor and engage with comments, messages, and audience interactions.
2. Content Creation & Posting:
   1. Create engaging and visually appealing posts, reels, carousels, and short-form videos.
   2. Write compelling captions, headlines, and hashtags to drive engagement.
   3. Ensure timely scheduling and posting of content.
3. Public Speaking & Video Content:
   1. Confidently speak in front of the camera for video content creation.
   2. Host and record educational, promotional, and interactive videos.
   3. Conduct live sessions, webinars, or Q&A sessions when required.
4. Video Production & Editing:
   1. Handle basic video recording and editing for short-form and long-form content.
   2. Work with graphic designers or video editors for enhanced content production.
   3. Use mobile apps or professional software for basic video editing when needed.
5. Performance Analysis & Reporting:
   1. Track and analyze social media metrics to measure success and engagement.
   2. Prepare reports with insights and recommendations for content improvement.
   3. Adjust strategies based on performance data and audience preferences.

Job Requirements

1. Proven experience in managing social media platforms (Facebook, LinkedIn, TikTok, and Instagram).
2. Strong public speaking skills and confidence in appearing on camera.
3. Ability to record, edit, and produce video content using standard tools.
4. Creative thinking and content planning skills.
5. Experience with social media analytics tools (Meta Business Suite, LinkedIn Insights, etc.).
6. Excellent writing skills for social media captions and engagement.
7. Strong understanding of social media trends, algorithms, and best practices.
8. Ability to work independently and manage multiple platforms efficiently.

Job Benefits

1. EPF/SOCSO
2. Basic knowledge of Canva, CapCut, or other editing software.
3. Familiarity with paid social media advertising is a plus.
4. Experience in community engagement and influencer collaborations.