Social Media Marketing Executive

TheLOT Associates; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A marketing agency in Malaysia is seeking a Social Media Executive responsible for managing social media platforms like Instagram and TikTok. You will create trend-driven content, analyze engagement metrics, and coordinate influencer campaigns. Looking for someone with at least 1 year of experience in digital marketing, strong visual storytelling skills, and proficiency in design tools. The role requires creativity and a proactive approach to social media trends.

Qualifications

• At least 1 year of experience in digital marketing.
• Creative mindset with a keen eye for visual storytelling.
• Strong writing and communication skills in English and Bahasa Malaysia.

Responsibilities

• Manage social media platforms including content creation and engagement.
• Plan and execute digital marketing campaigns.
• Monitor digital performance metrics and prepare monthly reports.

Skills

Digital marketing

Content creation

Social media management

Analytical skills

Graphic design

Tools

Adobe Photoshop

Canva

Figma

Adobe Premiere Pro

Job description

We are seeking a responsible, creative, and data-driven Social Media Executive to grow our presence and ensure content aligns with client's brand. The role involves creating trend-driven content, analyzing performance to optimize engagement, and supporting the team in managing platforms such as Instagram, LinkedIn, TikTok, and XHS.

What you will be doing

• Manage the social media platforms (Facebook, Instagram, TikTok, etc.) including content creation, posting, and engagement.
• Plan and execute digital marketing campaigns in line with the overall marketing strategy.
• Monitor digital performance metrics (reach, engagement, conversion, etc.) and prepare monthly performance reports.
• Create engaging visual and video content.
• Monitor different social media trends, challenges, and features to create innovative content that resonates with target audiences.
• Coordinate influencer engagement, KOL campaigns, and paid media advertising.
• Respond promptly to comments, messages, and online feedback to maintain strong brand reputation.
• Stay updated on digital and social media trends to ensure innovative approaches.
• Ad-hoc duties as directed by supervisor.

Job Requirements

• At least 1 year of experience in digital marketing, preferably in retail, F&B, or lifestyle industries.
• Creative, digital-savvy, and familiar with current content trends.
• Creative mindset with a keen eye for visual storytelling, branding, and aesthetics.
• Proactive in staying ahead of emerging trends and understanding audience preferences to create relevant content.
• Proficient in design and video editing tools such as Adobe Photoshop, Illustrator, Canva, Figma, CapCut, and Adobe Premiere Pro.
• Skilled in producing engaging graphics, videos, and multimedia content for both digital platforms and print.
• Meticulous attention to detail in visual execution, brand consistency, and quality control.
• Strong writing and communication skills in English and Bahasa Malaysia.
• Willing to work during campaigns, weekends, and public holidays if required.