Social Media Marketing Executive

Clef Skincare; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

CLEF Skincare in Malaysia is seeking a Social Media Marketing Executive to develop engaging content for Instagram, TikTok, Facebook, X, Threads, and LinkedIn, collaborate with designers, and manage a brand-aligned content calendar.

The role requires Mandarin proficiency, a degree in Marketing or Communications, 1–3 years in social media marketing (skincare/beauty a plus), and a passion for storytelling. You will track metrics, report insights, and stay ahead of trends to optimize strategy.

Qualifications

• Proficiency in Mandarin (Chinese) is required to engage Mandarin-speaking audiences.
• Bachelor's degree in Marketing, Communications, or a related field.
• 1–3 years of experience in social media marketing, ideally in skincare, beauty, or lifestyle.
• Strong understanding of content trends, audience behaviors, and platform best practices.
• Proficiency in scheduling tools like Meta Business Suite, TikTok, Canva, Buffer/Later.

Responsibilities

• Develop engaging and visually appealing content tailored to each platform.
• Work with designers to produce brand-aligned assets.
• Maintain content calendar for timely posting across platforms.
• Engage with followers and manage comments, DMs, and mentions.
• Monitor user-generated content and foster a positive brand community.
• Track metrics across platforms and prepare performance reports.
• Stay updated with platform algorithm changes and trends to optimize strategy.

Skills

Mandarin proficiency

Social media marketing

Content creation

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Business Suite

TikTok

Canva

Buffer/Later

Job description

Develop engaging and visually appealing content (static posts, videos, stories, reels, etc.) tailored to each platform (Instagram, TikTok, Facebook, X, Threads, LinkedIn).

Work with designers and content teams to produce brand-aligned social media assets.

Maintain and manage a content calendar to ensure timely and consistent posting across platforms.

Community Management

Engage with followers by responding to comments, DMs, and mentions in a timely and brand-appropriate manner.

Monitor user-generated content and actively foster a positive, inclusive brand community.

Analytics & Reporting

Track and analyze key metrics (reach, engagement, follower growth, CTR, etc.) across platforms.

Prepare regular performance reports and insights to inform content strategy.

Stay updated with platform algorithm changes and emerging trends to optimize strategy.

Qualifications and Skills:

Proficiency in both written and spoken Mandarin (Chinese) is mandatory to effectively create content, engage with Chinese-speaking audiences, and collaborate with Mandarin-speaking stakeholders.

Bachelor's degree in Marketing, Communications, or a related field.

1–3 years of experience in social media marketing, ideally in skincare, beauty, or lifestyle.

Strong understanding of content trends, audience behaviors, and platform best practices.

Proficiency in tools like Meta Business Suite, TikTok, Canva, Buffer/Later, or other scheduling tools.

Creative eye for aesthetics, tone, and storytelling — with a passion for skincare and beauty.

Excellent copywriting, communication, and organization skills.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Marketing Executive?
• Which of the following types of qualifications do you have?
• How would you rate your Mandarin language skills?

CLEF Skincare is a local skincare brand with the mission to uproot skin issues with CLean & EFfective ingredients.

We are available on clefskincare.com, Shopee Mall, Lazada Mall, Watson, SASA, Aeon Wellness in Malaysia and also our flagship store at Publika G Floor, KL.

CLEF Skincare is a local skincare brand with the mission to uproot skin issues with CLean & EFfective ingredients.

We are available on clefskincare.com, Shopee Mall, Lazada Mall, Watson, SASA, Aeon Wellness in Malaysia and also our flagship store at Publika G Floor, KL.