Social Media Manager

ALPAKA; Selangor; On-site; MYR 50,000 - 80,000; Full time

Job summary

ALPAKA is seeking a Social Media Manager to enhance its organic social presence. This role involves strategic content management across platforms, engaging the audience, and leading a team to ensure authentic community connections. The ideal candidate will thrive in a fast-paced environment, driving brand storytelling and engagement.

Qualifications

• 4-7 years of social media experience in fashion or lifestyle.
• Proven track record of managing organic content.
• 1+ years of management or mentorship experience.

Responsibilities

• Own and execute organic content calendar across multiple platforms.
• Analyze performance and provide actionable insights for improvement.
• Manage a team of community coordinators.

Skills

Social media management

Content creation

Analytics

Team management

Community engagement

Strong writing

Attention to detail

Tools

Later

Dash Hudson

Job description

We’re seeking a Social Media Manager to elevate ALPAKA’s organic social presence through thoughtful strategy, storytelling, and execution. You’ll lead day-to-day publishing, drive engagement, and play a key role in shaping how our audience connects with our brand across platforms.

Responsibilities:

• Own and execute the organic content calendar across Instagram, TikTok, YouTube, Pinterest, LinkedIn, and beyond.
• Write content briefs and manage production across internal teams and contributors.
• Publish content, manage approvals, and maintain brand voice and visual identity.
• Analyze performance and deliver actionable insights to improve reach, engagement, and growth.
• Lead social rollouts for product launches, influencer partnerships, campaigns, and cultural moments.
• Support and manage a team of community coordinators and creators to build and engage our digital community.
• Monitor social trends and identify where ALPAKA can show up authentically.
• Coordinate with customer experience (CX) to ensure timely and empathetic community management.
• Work with our Influencer agency to coordinate partnerships.

Requirements:

• 4–7 years of social media experience in fashion, lifestyle, or DTC e-commerce.
• Proven track record managing organic content across platforms.
• 1+ years of team management or mentorship experience.
• Skilled in Later, Dash Hudson, or equivalent scheduling/analytics tools.
• Strong writer and communicator with attention to detail.
• Bonus: Experience in influencer marketing, graphic design, or video editing.