Social Media Manager

2X; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A dynamic company in Kuala Lumpur seeks an experienced social media and community manager to enhance brand presence across platforms like LinkedIn and TikTok. This role demands strong analytical skills and the ability to engage communities effectively. Ideally, candidates will have over 5 years of relevant experience and a profound understanding of social media strategies, driving engagement and community loyalty.

Qualifications

• 5+ years in social media and community management.
• Proficiency in AI tools for analytics and audience segmentation.
• Strong understanding of marketing principles and strategies.

Responsibilities

• Translate social media goals into KPI goals for each channel.
• Collaborate with internal stakeholders for aligned strategies.
• Monitor social media trends and integrate them into strategies.

Skills

Social media management

Community engagement

Data-driven decision making

Effective communication

Experience with social media tools

Flexibility in fast-paced environments

Education

Bachelor's degree

Tools

Sprinklr

Sprout Social

Buffer

Job description

The Brief

This role is central to building brand presence and fostering community engagement on 2X’s key social media and community platforms through high-impact, consistent interactions.

Responsibilities

• Understand the goals for the social media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel.
• Collaborate closely with internal stakeholders, including cross-functional teams, to align social media strategies with broader business objectives.
• Execute content and creative for each channel with support from other team members in Marketing and Internal Comms.
• Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube.
• Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing.
• Develop comprehensive performance reports, providing actionable insights and strategic recommendations to refine future campaigns and communities using AI powered analytics.
• Identify and implement process improvements to enhance efficiency in content creation, scheduling, and engagement strategies.
• Continuously monitor emerging social media trends and platform features, integrating them into the social media strategy for maximum engagement.
• Actively plan, build, and execute comprehensive community management and creative content strategies tailored to each platform, fostering meaningful engagement and maximizing audience outreach.
• Develop and implement initiatives that nurture brand advocates, encourage user-generated content, and strengthen community relationships.
• Monitor community sentiment and feedback, leveraging insights to refine engagement strategies and enhance the overall community experience.
• Support unplanned announcements or ad-hoc posting requests.

Qualifications

• Bachelor's degree required.
• 5+ years in social media and community management, with demonstrated success growing and engaging communities across platforms like LinkedIn, X, TikTok, and YouTube.
• Skilled in social media tools like Sprinklr, Sprout Social, or Buffer, with proficiency in AI tools for social listening, audience segmentation, and analytics.
• Strong understanding of marketing principles, strategies, and tactics.
• Strong written and verbal communication and interpersonal skills, with a natural ability to foster community engagement and brand loyalty.
• Data-driven and analytical, with experience creating and optimizing social strategies based on platform-specific performance metrics and engagement analytics.
• Detail-oriented, with the ability to manage multiple projects simultaneously and deliver high-quality results.
• Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
• B2B experience preferred.