Social Media Executive

Golden Fresh Sdn Bhd; Butterworth; On-site; MYR 25,000 - 50,000; Full time

Job summary

A leading company in the FMCG sector seeks a Social Media Specialist to enhance its online presence. The ideal candidate will have a background in marketing and a sound understanding of social media trends, along with excellent creative skills. Responsibilities include executing strategies, creating engaging content, and analyzing performance metrics to optimize campaigns.

Qualifications

• 3-4 years of social media marketing experience.
• Strong skills in video creation and editing.
• Experience managing social media for FMCG brands is advantageous.

Responsibilities

• Execute social media strategy across platforms.
• Develop engaging content and manage community engagement.
• Analyze and report on social media performance.

Skills

Social Media Management

Content Creation

Video Editing

Data Analysis

Creativity

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Adobe Premiere

Facebook Ads Manager

Google Analytics

Job description

Responsibilities:

1. Social Media Strategy Execution:

• Execute and manage the Pacific West & Subi social media presence across platforms (Facebook, Instagram, TikTok, etc.).
• Develop and implement social media strategies that align with the brand's overall marketing objectives and target audience.
• Monitor industry trends and competitor activities to stay updated on the latest trends in social media and performance marketing.

2. Content Creation:

• Develop content calendars for regular posting (retainer) on social media platforms (FB, IG, TikTok), ensuring a consistent brand presence.
• Create engaging and visually appealing content for all social media platforms, including static images, graphics, and video content.
• Plan, shoot, and edit videos and other multimedia content that aligns with brand guidelines and resonates with the target audience.
• Ensure content is on-brand and aligned with the brand's voice and tone.

3. Social Media Performance Marketing:

• Setup and execute paid social media campaigns across platforms (Facebook, Instagram, TikTok) to achieve key performance metrics (KPls) such as engagement, reach, conversions, and ROI.
• Optimize ad campaigns by analysing performance data, making data-driven decisions, and adjusting the strategy for maximum effectiveness and better result.
• Monitor and report on campaign performance and key metrics, providing actionable insights to improve future campaigns.
• Ensure that ad spend aligns with the budget and that campaigns are on track to meet the set objectives.

4. Community Engagement:

• Engage with the brand's online community by responding to comments, messages, and mentions across platforms.
• Foster positive interactions, build brand loyalty, and encourage customer advocacy through active community management.
• Monitor and track user-generated content (UGC) and identify opportunities for reposting and community-driven campaigns.

5. Social Media Analytics & Reporting:

• Track, analyze, and report on social media performance across all platforms using tools like Google Analytics, Facebook Insights, TikTok Analytics, etc.
• Provide regular reports on social media performance, highlighting key metrics and areas for improvement.
• Use data to refine social media strategies and suggest optimization improvements.

6. Collaboration with Cross-Functional Teams:

• Collaborate with the broader marketing team (content, creative, brand) to ensure consistent messaging and effective cross-channel marketing.
• Coordinate with internal teams for campaign launches and promotions to ensure timely and seamless execution.

7. Creative Content Development:

• Conceptualize and develop creative ideas for social media campaigns that engage users and reflect the brand's identity.
• Take ownership of visual storytelling through high-quality photography, video production, and editing for social media content.
• Ensure content is optimized for each social platform, with a focus on creating mobile-first content for maximum impact.

8. Stay Updated with Platform Changes:

• Keep up with the latest social media platform updates, new features, trends, and changes in
• algorithms to ensure that strategies and content are up to date.
• Experiment with new formats such as Stories, Reels, TikTok challenges, etc., to stay on top of platform trends.

9. Influencer and Brand Ambassador Collaboration:

• Identify and collaborate with influencers, brand ambassadors, and micro-influencers to extend the brand's reach on social media.

Qualifications:

• Bachelor's degree in marketing, Communications, or related field.
• 3-4 years of experience in social media marketing, content creation, and performance marketing.
• Proficiency in social media platforms (Facebook, Instagram, TikTok) and their respective ad management tools (e.g., Facebook Ads Manager).
• Strong skills in video creation and editing using tools like Adobe Premiere, Final Cut Pro, or other video editing software.
• Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights, TikTok Analytics) to track performance and optimize campaigns.
• Experience in creating compelling content for both paid and organic social media campaigns.
• Strong communication and creative skills with an eye for detail and aesthetics.
• Ability to work independently, manage time efficiently, and meet deadlines.
• Strong understanding of social media trends, audience engagement, and content virality.
• Experience in managing social media for FMCG brands is an added advantage.
• Familiarity with influencer marketing and experience in running influencer campaigns is a plus.