Social Media & CRM Specialist

ASUS; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the technology sector is seeking a Digital Marketing Specialist to manage all aspects of CRM and social media. The role involves developing strategies, executing campaigns, and analyzing trends to enhance customer engagement and loyalty programs. The ideal candidate will have a strong background in marketing, creative content skills, and a passion for technology.

Qualifications

• At least 3 years of experience in CRM and Social Media.
• Good command of English and Bahasa Malaysia; Chinese is a plus.
• Proactive attitude with strong attention to detail.

Responsibilities

• Lead and manage all CRM and social media strategies.
• Implement digital campaigns, including influencer marketing.
• Analyze KPIs and provide reports with insights.

Skills

CRM campaign management

Social media management

Content Marketing

SEO strategy

Data analysis

Education

Degree/Diploma in Marketing/Public Relations/Mass Communications/Business/Advertising

Job description

Responsibilities:

• Report to Digital Marketing Manager to lead and manage all assigned CRM and social media in-house
• Build, plan and implement overall CRM and Social Media strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements
• Manage CRM and social media related campaigns including but not limited to:
• Content Marketing – across multiple digital/social media channels in multiple languages (English & BM) to drive campaign/product awareness, engagement and conversion. Create and optimize blog content, ensuring alignment with SEO best practices and brand objectives.
• Social media channels management (Facebook, Instagram, TikTok, YouTube, LinkedIn, XHS, etc) – content creation, strategy and query responding across all social media channels and owned platforms.
• Digital Campaigns – Plan, execute, and monitor Go-To-Market (GTM) and Country Marketing Fund (CMF) strategies, including Influencer (KOL) Marketing and Affiliate programs
• CRM & Email Marketing – Design and implement email marketing campaigns, customer segmentation, and database management. Leverage data to create personalized marketing initiatives and improve customer retention.
• SEO - Plan, develop and implement SEO strategy. Monitor and provide report based on the tools available
• Loyalty Program Management – Lead the ROG Loyalty Program, ensuring seamless customer experiences and program growth.
• Reporting & Analytics – Monitor and analyze social media, CRM, and campaign KPIs, delivering regular reports with insights and recommendations for improvement.
• Collaboration – Work effectively with internal teams, management, and external vendors (e.g., agency partners).
• Other Tasks – Execute activities based on quarterly marketing plans, budget control, and any additional assignments from management.

Qualifications:

• Must possess a Degree/Diploma in Marketing / Public Relations / Mass Communications / Business / Advertising or a recognized college education in a related discipline
• At least three (3) years of working experience in the CRM and Social Media field, mandatory to have hands-on experience in CRM, Social Media campaign setup and KOL management.
• Must possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
• Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
• Display a proactive, positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willing to learn for self-improvement and possess keen attention to details.