Social Media & Content Executive

MY Watch KL; Kuala Lumpur; On-site; MYR 50,000 - 78,000; Full time

Benefits offered by this job

30 days annual leave

On-site location

Flexible working hours

Growth opportunities

Job summary

MY Watch KL is seeking a Creative Social Media & Content Executive to execute engaging content across TikTok, Instagram, Facebook and Telegram. You’ll work with the Marketing team to develop audience-focused content and assets for paid campaigns, while staying ahead of trends to strengthen the brand.

The role involves end-to-end social content production, from shooting to editing, with daylight hours on-site in Kuala Lumpur. Fresh graduates with strong portfolios are welcome to apply.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Advertising, Media or related field.
• 1–2 years of social media, content creation, digital marketing or similar role; fresh graduates with a strong portfolio invited.
• Good understanding of TikTok, Instagram and Facebook, especially short-form video content formats.
• Hands-on experience in content shooting and video production.

Responsibilities

• Manage and execute social media content across TikTok, Instagram, Facebook and Telegram.
• Develop weekly social media content calendar aligned with marketing priorities.
• Plan and produce content for Facebook, Instagram and TikTok.
• Oversee content production including shooting and post-production for organic and paid content.
• Draft captions, scripts and other copy tailored to platforms and objectives.
• Monitor performance and identify trends to improve reach and engagement.
• Support content marketing, paid campaigns and other marketing initiatives.
• Assist with basic social media community management and inquiries.

Skills

Social media management

Video editing

Content creation

CapCut

Canva

Photoshop/Illustrator

Shooting & editing on/offline

Storytelling

Education

Bachelor’s degree in Marketing or related field

Tools

CapCut

Canva

Photoshop

Illustrator

Job description

MY Watch KL is looking for a creative and hands-on Social Media & Content Executive to support and execute content across our social media platforms.

In this role, you will be responsible for the end-to-end execution of social media content. You will work closely with the Marketing team to develop engaging, audience-focused content and produce creative assets for paid advertising campaigns.

We are looking for someone who is proactive, understands social media trends and is confident in contributing fresh ideas and identifying creative opportunities to strengthen our brand presence.

Key Responsibilities

• Manage and execute social media content across TikTok, Instagram, Facebook and Telegram.
• Contribute to the development of the weekly social media content calendar, including content ideas and formats aligned with marketing priorities.
• Contribute content ideas and identify relevant social media trends and opportunities for the brand.
• Plan and produce social media content for Facebook, Instagram and TikTok.
• Manage the full content production process, including shooting, video editing and post-production for both organic and paid social media content.
• Support the development of captions, scripts, and other social media copy tailored to different platforms and content objectives.
• Stay informed of emerging social media trends, content formats, platform updates and audience behaviors, and recommend relevant opportunities for the brand.
• Monitor content performance, including reach, views and engagement, to identify effective content formats and areas for improvement.
• Conduct basic competitor and market research to identify content opportunities and support social media planning.
• Work closely with the Marketing team to support content marketing, paid advertising campaigns and other marketing initiatives through creative content execution.
• Support basic social media community management, including responding to general comments or enquiries where appropriate.
• Perform other relevant marketing duties as assigned.

Requirements

• Degree in Marketing, Digital Marketing, Mass Communication, Advertising, Media, Communications or a related field.
• Preferably 1–2 years of relevant experience in social media, content creation, digital marketing or a related role. Fresh graduates with a strong content portfolio are encouraged to apply.
• Good understanding of TikTok, Instagram and Facebook, particularly short-form video content and current social media formats.
• Good awareness of current social media trends and digital content practices.
• Hands-on experience in content shooting and video production, with the ability to translate concepts into engaging social media content.
• Proficiency in CapCut or similar video editing software. Experience with creative effects and paid advertising content is an advantage.
• Proficiency in Canva, Adobe Photoshop/Illustrator or other relevant design tools would be an added advantage. Candidates with a willingness to learn are also encouraged to apply.
• Strong sense of visual aesthetics, content composition and storytelling.
• Proactive and self-motivated, with the ability to contribute ideas, identify opportunities and take ownership of assigned content.
• Able to work collaboratively, manage multiple content requirements and meet deadlines.

Working Hours

Monday-Friday 1pm-9pm

Location: On site, not hybrid not remote

What We Offer

Salary: RM 4,500 to RM 7,000 per month, commensurate with experience and capabilities.

Leave: 30 days annual leave.

Work Hours: Flexible working hours. Usually 1:0 PM noon to 9:00 PM on site, 5 days per week.

Growth: Opportunity to work closely with an established luxury watch business generating RM 12 million in annual sales.

About the Company

MY Watch (www.mywatchkl.com) is one of the top-10 used luxury watch dealers in KL by sales volume. Revenue is eight figures annually (MYR), operating since 2020. Almost 800 watches sold, and hundreds of happy customers.