Social Media Content Executive

Incubase Studio Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 36,000 - 48,000; Full time

Job summary

A dynamic entertainment startup in Kuala Lumpur is seeking a creative Social Media Content Executive to manage and grow their digital presence. The ideal candidate will have experience in content creation and community engagement, and will produce exciting content focused on anime and gaming. Strong knowledge of various social media platforms is required, along with proficiency in English and a relevant degree. This role offers a chance to work in a passionate team and grow in a vibrant setting.

Benefits

Dynamic work environment

Opportunities for creative growth

Qualifications

• 1–3 years of experience in social media or content creation; fresh graduates considered if strong portfolio.
• Experience in creating short-form video content and copywriting.

Responsibilities

• Plan, create, and publish creative social media content to engage fans.
• Interact with fans online, respond to comments/messages, and foster community.
• Stay updated with anime, gaming, and pop culture trends to produce relevant content.
• Assist in executing digital marketing campaigns and influencer collaborations.
• Ensure content reflects the tone, style, and voice of the brand.

Skills

Social media management

Content creation

Community engagement

Trend monitoring

Video content creation

Copywriting

Basic design skills

Fluent in English

Knowledge of anime and pop culture

Education

Bachelor’s degree in Marketing, Communications, Multimedia, or related field

Tools

Canva

Photoshop

CapCut

Job description

Overview

Incubase Arena Malaysia is seeking a creative and trend-savvy Social Media Content Executive to manage and grow our digital presence across multiple platforms. This role will focus on producing engaging content that excites anime, gaming, and pop culture fans while driving awareness for our events, exhibitions, and pop-up shops. You will be responsible for ensuring our online voice is authentic, fan-first, and aligned with the Incubase Arena brand.

Responsibilities

• Content Creation: Plan, create, and publish creative social media content (posts, videos, reels, stories, memes, etc.) to engage fans and promote events.
• Community Engagement: Interact with fans online, respond to comments/messages, and foster a strong sense of community across platforms.
• Trend Monitoring: Stay updated with anime, gaming, and pop culture trends to produce timely and relevant content.
• Campaign Support: Assist in executing digital marketing campaigns, influencer collaborations, and paid ad promotions.
• Brand Consistency: Ensure content reflects the tone, style, and voice of Incubase Arena.

Requirements

• Bachelor’s degree in Marketing, Communications, Multimedia, or related field (or equivalent experience).
• 1–3 years of experience in social media or content creation; fresh graduates considered if strong portfolio.
• Strong knowledge of social media platforms (Instagram, TikTok, Facebook, X/Twitter, YouTube).
• Experience in creating short-form video content, copywriting, and basic design (Canva/Photoshop/CapCut) is a plus.
• Familiarity with IP licensing, anime, or pop culture marketing is a strong plus.
• Fluent in English; proficiency in Malay, Mandarin, or Japanese is a plus.

Benefits

At Incubase Arena, you’ll bring stories and worlds closer to fans through exciting online experiences. You’ll work with a passionate team in one of Asia’s most dynamic entertainment startups, with room to grow your creativity and digital influence.