Social Media & Content Executive

ACTION TEC SDN BHD; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

ACTION TEC SDN BHD is seeking a Social Media & Content Executive to manage tomtoc’s local social media presence and create engaging, locally relevant content for Malaysia and nearby markets. You will translate tomtoc’s global brand direction into content that resonates with local consumers, collaborating with Brand & Marketing to maintain a consistent identity while staying culturally on-trend.

The role covers content calendars, shoot participation, basic video editing, and performance reporting

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Communications, Digital Media, Advertising or related field.

Responsibilities

• Social Media Management including Instagram, TikTok, Facebook and other platforms.
• Develop monthly social media content calendars and plan daily/weekly content.
• Create local content including captions and basic video edits.
• Local content localisation to fit market while preserving brand identity.
• Engage with followers and online communities; encourage UGC.
• Support campaigns, product launches and activations.
• Monitor performance metrics and prepare monthly reports.

Skills

Instagram knowledge

TikTok knowledge

Facebook knowledge

Video editing

CapCut

Adobe Premiere

Canva

Copywriting

Content calendars

Project management

Education

Diploma or Bachelor's in Marketing/Communications/Digital Media/Advertising

Tools

CapCut

Adobe Premiere

Canva

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Action Tec is a multi-brand lifestyle company operating across Southeast Asia, with businesses across e-commerce, retail and distribution.

As we continue to grow tomtoc across Malaysia, Indonesia and the Philippines, we are strengthening our local social media and content capabilities to build stronger brand relevance in each market.

Job Overview

We are looking for a Social Media & Content Executive to manage tomtoc’s local social media presence and create engaging, locally relevant content for the assigned market.

This role is not only about posting content. You will be responsible for understanding local social media culture, identifying trends, creating content ideas and translating tomtoc’s overall brand direction into content that connects with local consumers.

You will work closely with the Brand & Marketing team to ensure that tomtoc maintains one consistent brand identity while remaining relevant to each local market.

Key Notes: Social media presence, local brand relevance and consumer engagement through consistent, creative and locally relevant content.

Key Responsibilities

• 1. Social Media Management

  Manage tomtoc’s local social media accounts, including Instagram, TikTok, Facebook and other relevant platforms.

  Develop and maintain monthly social media content calendars.

  Plan daily and weekly content based on campaigns, product launches, brand priorities and local trends.

  Schedule and publish content across different platforms.

  Ensure all social media communication follows tomtoc’s brand direction, visual identity and tone of voice.

  Monitor comments, messages and audience interactions.

  Coordinate with relevant internal teams when customer enquiries require further follow-up.

• 2. Content Creation

  Develop local social media content including short-form videos, Reels, TikTok videos, Stories, product content, lifestyle content and UGC-style content.

  Generate new content ideas based on consumer interests, products, trends and local culture.

  Write captions and basic social media copy.

  Participate in product and lifestyle content shoots.

  Handle basic video editing and content adaptation.

  Coordinate with Designers, Photographers, Videographers and Content Creators when required.

• 3. Local Content & Brand Localisation

  Adapt regional or global tomtoc campaigns into locally relevant content.

  Ensure content feels authentic to consumers in the assigned market without losing tomtoc’s overall brand identity.

  Identify local cultural moments, events, trends and consumer behaviours that tomtoc can participate in.

  Recommend local content opportunities and communication angles.

  Support local language adaptation where required.

  Monitor social media trends across TikTok, Instagram and other emerging platforms.

  Identify trending formats, creators, conversations and content opportunities.

  Monitor competitor activities and relevant lifestyle, fashion, travel, technology and EDC brands.

  Provide regular insights on:

  Local consumer interests

  Social media trends

  Competitor activities

  Emerging creators

  New content formats

  Recommend new content ideas based on these insights.

• 5. Community Building

  Engage actively with followers and relevant online communities.

  Help develop stronger relationships between tomtoc and local consumers.

  Encourage and identify opportunities for User Generated Content (UGC).

  Support community campaigns, partnerships and consumer activations.

  Identify opportunities to turn customers into brand advocates.

• 6. Campaign Support

  Support local product launches, seasonal campaigns and brand initiatives.

  Coordinate campaign content, timelines and deliverables.

  Support online and offline marketing activities.

  Work closely with the Marketing team to ensure campaign content is delivered accurately and on schedule.

• 7. Social Media Performance

  Monitor key social media performance indicators, including:

  Reach

  Engagement

  Video views

  Shares

  Saves

  Profile visits

  Website or marketplace traffic

  Prepare monthly social media performance reports.

  Identify high-performing and underperforming content.

  Recommend improvements based on performance data and audience response.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Digital Media, Advertising or related field.
• 1–3 years of experience in Social Media, Content Marketing, Digital Marketing or a related role.
• Strong understanding of Instagram, TikTok and Facebook.
• Good awareness of current social media trends and content formats.
• Basic short-form video shooting and editing skills.
• Familiarity with CapCut, Adobe Premiere, Canva or similar tools.
• Good copywriting and communication skills.
• Able to manage content calendars and multiple projects independently.
• Strong interest in lifestyle, fashion, streetwear, EDC, technology, travel or contemporary culture.
• Comfortable participating in content shoots and appearing in content when required is an advantage.
• Local market knowledge for Malaysia, Indonesia or the Philippines is highly preferred.
• Added advantage if you are someone who:
• Is naturally active on social media and understands internet culture.
• Can identify trends early and translate them into relevant brand content.
• Has strong visual and content sense.
• Understands what makes content feel authentic rather than overly commercial.
• Is proactive in generating ideas instead of waiting for detailed instructions.
• Understands how to balance brand consistency with local relevance.
• Is curious about lifestyle, culture, consumer behaviour and emerging platforms.
• Takes ownership of content quality and social media performance.