Social Media and Influencer Manager

Watson's Personal Care Stores; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A retail company in Kuala Lumpur is seeking a Social Media and Influencer Marketing Lead to drive the development of social media strategies and oversee the team. The ideal candidate will have over 5 years of experience in the field, strong leadership skills, and a proven track record in digital campaigns. This role involves collaborating with internal teams and external partners, as well as building relationships with influencers to enhance brand reach.

Qualifications

• 5+ years of experience in social media and influencer marketing.
• Proven track record of managing successful digital campaigns.
• Familiarity with analytics tools and social media platforms.

Responsibilities

• Lead the development and execution of social media and influencer strategies.
• Oversee the social media team for brand storytelling.
• Plan engaging content calendars aligned with marketing objectives.
• Identify and build relationships with key influencers.
• Monitor performance metrics and optimize strategies.

Skills

Social media strategy

Influencer marketing

Project management

Leadership

Creative thinking

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Analytics tools

Social media platforms

Job description

Watson's Personal Care Stores – Kuala Lumpur, Kuala Lumpur

Lead the development and execution of social media and influencer (KOL) strategies.

Oversee the social media team to ensure consistent brand storytelling across platforms.

Plan and manage engaging content calendars aligned with marketing objectives.

Collaborate with internal teams and external partners to deliver integrated campaigns.

Identify and build relationships with key influencers to amplify brand reach.

Monitor performance metrics and optimize strategies based on insights.

Stay updated on digital trends and emerging platforms to keep Watsons ahead.

Key Responsibilities

• Lead the development and execution of social media and influencer (KOL) strategies.
• Oversee the social media team to ensure consistent brand storytelling across platforms.
• Plan and manage engaging content calendars aligned with marketing objectives.
• Collaborate with internal teams and external partners to deliver integrated campaigns.
• Identify and build relationships with key influencers to amplify brand reach.
• Monitor performance metrics and optimize strategies based on insights.
• Stay updated on digital trends and emerging platforms to keep Watsons ahead.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in social media and influencer marketing.
• Proven track record of managing successful digital campaigns.
• Strong leadership, communication, and project management skills.
• Creative thinker with a passion for storytelling and community building.
• Familiarity with analytics tools and social media platforms.