Social Media Analyst

VML South Africa; Kuala Lumpur; Hybrid; MYR 45,000 - 70,000; Full time

Job summary

VML South Africa is seeking a Social Media Analyst to enhance their online presence through effective data analysis and strategy development. The successful candidate will monitor social media conversations, track performance metrics, and collaborate with internal teams to deliver actionable insights. Strong communication and problem-solving skills are essential, as well as a solid understanding of social media platforms and analytics tools.

Qualifications

• Strong understanding of social media platforms, strategies, and best practices.
• Proficiency in data analysis techniques and experience with social media analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Track social media activity and analyze data from various platforms.
• Create reports on social media performance and provide actionable recommendations.
• Adjust social media strategies based on data-driven insights.

Skills

Social Media Expertise

Data Analysis

Communication

Problem-Solving

Collaboration

Job description

Department: Client & Business Leadership

Last Updated: 7/21/2025

Requisition ID: 11169

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

SUMMARY

The Social Media Analyst helps businesses track and analyze their online presence and manage interactions on social media platforms, transforming data into actionable insights. They monitor social conversations, identify trends, and report on key performance indicators to optimize strategies and enhance engagement.

RESPONSIBILITIES:

• Monitoring and Analysis: Track social media activity, analyze data from various platforms (e.g., Emplifi, Sprinklr, BrandWatch native insights).
• Reporting and Insights: Create reports on social media performance, identifying trends, and providing actionable recommendations for optimization.
• Strategy Development: Adjust social media strategies based on data-driven insights to improve engagement, reach, and overall impact.
• Community Engagement Support: Support social media executives and stakeholders by providing recommendations based on social listening and analysis.
• Data-Driven Storytelling: Translate complex data into concise and compelling stories that inform brand and social strategies.
• Collaboration: Work closely with internal teams, including social intelligence leads, social executives, strategy & creative teams, and brand teams.
• Trend Identification: Identify emerging trends and key conversations within the social media landscape.
• Crisis Monitoring: Set up alerts for crisis monitoring and emerging trends.

REQUIREMENTS

• Social Media Expertise:Strong understanding of social media platforms, strategies, and best practices.
• Data Analysis:Proficiency in data analysis techniques, and experience with social media analytics tools.
• Communication:Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
• Problem-Solving:Ability to identify issues, analyze data, and develop effective solutions.
• Trendspotting:Ability to identify emerging trends and adapt strategies accordingly.
• Collaboration:Ability to work effectively with cross-functional teams.
• Reporting:Experience in creating and delivering social media reports.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.