Social Marketing Specialist

ITIN Solutions; Kuala Lumpur; Remote; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing company in Kuala Lumpur is seeking a Social Media and Digital Marketing Specialist to manage and enhance its online presence. The ideal candidate will develop and implement engaging content across platforms, optimizing campaigns for reach and engagement. Qualifications include a bachelor’s degree in marketing and experience with social media management. The position is full-time and remote, offering flexible hours when needed for campaigns.

Qualifications

• Proven experience managing social media platforms for a brand.
• Experience with paid social media advertising is preferred.
• Basic graphic design and video editing skills are advantageous.

Responsibilities

• Develop and manage a social media and digital marketing strategy.
• Create engaging content for various platforms.
• Monitor and analyze campaign performance.

Skills

Social media management

Digital marketing tools proficiency

Writing and editing skills

SEO knowledge

Creativity

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Business Suite

Canva

Hootsuite

Google Analytics

Job description

We are seeking a creative and results-driven Social Media and Digital Marketing Specialist to manage and grow our online presence across multiple platforms. The ideal candidate will develop engaging content, drive brand awareness, and foster community engagement to support our overall marketing strategy.

Key Responsibilities

Develop, implement, and manage a social media and digital marketing strategy aligned with business goals.

Create high-quality, engaging, and brand-consistent content (text, images, videos, infographics).

Plan and maintain a content calendar for various platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, RedNote, WeChat, etc.).

2. Social Media Management

Publish and monitor daily posts on all relevant social media channels.

Respond to comments, messages, and inquiries promptly to foster community engagement.

Monitor trends and incorporate relevant topics to keep content fresh and engaging.

3. Campaigns & Advertising

Plan and execute paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) and email marketing campaigns.

Optimize campaigns for reach, engagement, and conversions.

Track, analyse, and report on campaign performance, suggesting improvements.

Update website content to ensure accuracy and brand alignment.

Apply ongoing SEO and technical enhancements to boost search rankings and performance.

Drive targeted campaign traffic to maximise conversions.

5. Analytics & Reporting

Monitor KPIs (engagement rate, follower growth, impressions, click-through rates).

Provide monthly performance reports and actionable recommendations.

Use analytics tools (Meta Business Suite, Google Analytics, etc.) to measure ROI.

Qualifications & Skills

Required:

Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).

Proven experience managing social media platforms for a brand.

Proficiency in digital marketing tools (Meta Business Suite, Canva, Hootsuite, Buffer, EDM, etc.).

Strong writing, editing, and visual communication skills

Preferred:

Experience with paid social media advertising.

Basic graphic design and video editing skills.

Knowledge of SEO and content marketing best practices.

Soft Skills:

Creativity and innovation.

Strong organisational and time-management skills.

Ability to work independently and as part of a team.

Analytical mindset with attention to detail.

Full-time

Remote / Working from home

Flexible working hours when required for campaign launches or live events.

Apply now and let’s make an impact together!

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Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing specialist? How many years of digital marketing experience do you have? Which of the following online advertising methods do you have experience with? Do you have experience with Search Engine Optimisation (SEO)? How many years of graphic design experience do you have?

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