Shipping Marketing Manager

Land & Sea Intermodal Logistics Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the shipping industry seeks an experienced Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have at least 5 years of experience in marketing within the shipping, transportation, or logistics industry, with proficiency in English and Bahasa Malaysia. Responsibilities include managing campaigns, conducting market research, and overseeing the company's online presence. Attractive benefits include annual leave, performance bonus, and unlimited pantry food.

Benefits

Annual Leave

EPF

Medical Leave

SOCSO

Compassionate Leave

Marriage Leave

Maternity Leave

Unlimited Supply Pantry Food

Performance Bonus

Medical Check-up Allowance

Qualifications

• 5 years of experience in marketing roles within shipping or logistics.
• Proficiency in English and Bahasa Malaysia.
• Strong understanding of shipping and logistics market trends.

Responsibilities

• Develop and execute marketing strategies for shipping services.
• Conduct market research and competitive analysis.
• Manage marketing campaigns across digital and traditional channels.

Skills

Marketing strategy

Digital marketing

Market research

Content creation

Communication

Interpersonal skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Job description

Job Responsibility

• Develop and execute comprehensive marketing strategies to promote the company's shipping services, aligning with overall business objectives and revenue targets.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs within the shipping and logistics industry.
• Manage and optimize marketing campaigns across various channels, including digital marketing (SEO, SEM, social media), email marketing, and traditional advertising, ensuring effective ROI tracking and performance analysis.
• Create compelling marketing content, such as brochures, website copy, presentations, and case studies, to effectively communicate the company's value proposition and differentiate its services.
• Collaborate with the sales team to develop targeted marketing programs and sales enablement tools that support lead generation and customer acquisition efforts.
• Oversee the company's online presence, including website management, social media engagement, and online reputation management, ensuring a consistent brand message and positive customer experience.
• Monitor and analyze marketing campaign performance, providing regular reports and insights to management, and making data-driven recommendations for optimization and improvement.
• Manage the marketing budget, ensuring efficient allocation of resources and adherence to budgetary guidelines.
• Build and maintain relationships with industry partners, media outlets, and influencers to enhance brand awareness and generate positive publicity for the company's shipping services.
  
  

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Minimum of 5 years of proven experience in marketing roles within the shipping, transportation, or logistics industry.
• Proficiency in both English and Bahasa Malaysia is essential for effective communication with local stakeholders and markets.
• Demonstrated expertise in developing and executing comprehensive marketing strategies to drive business growth and enhance brand visibility.
• Strong understanding of the shipping and logistics industry, including market trends, competitive landscape, and customer needs.
• Experience in managing marketing budgets, analyzing ROI, and optimizing marketing campaigns for maximum impact.
• Excellent communication, interpersonal, and presentation skills, with the ability to effectively engage with internal teams, external partners, and customers.
  
  

Job Benefits

• Annual Leave
• EPF
• Medical Leave
• SOCSO
• Compassionate Leave
• Marriage Leave
• Maternity Leave
• Unlimited Supply Pantry Food
• Performance Bonus
• Medical Check-up Allowance