SEO Specialist

UpGrowth HR Sdn. Bhd.; Klang City; On-site; MYR 52,000 - 88,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. is seeking an SEO specialist to develop and execute on-page, off-page, and technical SEO strategies to boost organic rankings and traffic.

You will conduct keyword research, analyze competitors, and optimize content, metadata, internal linking, and site structure to maximize visibility. The role requires a Bachelor’s degree (preferred), 2+ years of hands-on SEO experience, and proficiency with analytics and SEO tools.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, CS, or related field.
• 2+ years hands‑on SEO experience.
• Strong understanding of search algorithms, ranking factors and best practices.
• Experience with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog.

Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies to improve rankings and traffic.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, metadata, internal linking, and site structure.
• Monitor and improve website performance including page speed, crawlability, and mobile optimization.

Skills

SEO strategy

Keyword research

On-page optimization

Education

Bachelor’s degree or higher (preferred)

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

JOB RESPONSIBILITIES:

• Maintain or explore more new keywords for google.

• Develop and execute on-page, off-page, and technical SEO strategies to improve organic search rankings and traffic.

• Conduct keyword research and competitor analysis to identify growth opportunities.

• Optimize website content, metadata, internal linking, and site structure.

• Monitor and improve website performance, including page speed, crawlability, and mobile optimization.

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).

• 2+ years of hands‑on SEO experience.

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

• Experience with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).