SeniorTrade Marketing Executive

Yee Lee Corporation Bhd; Kepong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company is seeking a Senior Trade Marketing Executive to support trade initiatives aimed at boosting brand visibility and driving market growth. In this dynamic role, you will collaborate with sales and marketing teams to develop trade marketing strategies and execute campaigns throughout Malaysia's competitive FMCG landscape. The ideal candidate will have 2-4 years of experience in trade marketing and possess strong analytical, organizational, and communication skills.

Qualifications

• Minimum 2–4 years’ experience in trade marketing, sales, or product development within the FMCG industry.
• Fluency in English and Mandarin/Cantonese for stakeholder communication.
• Candidates with solid FMCG industry experience are highly encouraged to apply.

Responsibilities

• Support the planning and execution of trade marketing strategies to strengthen brand presence.
• Coordinate trade promotions and assist in achieving sales and marketing KPIs.
• Maintain relationships with distributors and retailers for effective market execution.

Skills

Analytical Skills

Organizational Skills

Proactive Mindset

Collaboration

Communication

Education

Diploma or Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Excel

PowerPoint

Job description

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Ready to Drive Impact? Step into the Role of Senior Trade Marketing Executive!
Join a dynamic and ambitious team where strategy meets execution. As a Senior Executive, you’ll play a key role in shaping and executing trade initiatives that boost brand visibility, drive market growth, and deliver real commercial impact across Malaysia’s competitive FMCG landscape. If you thrive in a fast-paced environment and are passionate about turning insights into action, we want you!

Job Objective:

Support the planning and execution of trade marketing strategies to strengthen brand presence, expand market share, and drive sales growth across Malaysia.

Key Responsibilities:

Assist in the development and rollout of trade marketing plans that align with brand strategies and market objectives.

Promotion & Sales Support

Coordinate trade promotions, business development activities, and assist in achieving key sales and marketing KPIs.

Distributor & Retailer Engagement

Maintain strong working relationships with brand principals, distributors, and retail partners to ensure effective market execution.

Market Research & Analysis

Track competitor activities, monitor market trends, analyze sales data, and support decision-making with actionable insights.

Work closely with sales and marketing teams to ensure smooth execution of campaigns and brand consistency at all touchpoints.

Requirements:

Minimum 2–4 years’ experience in trade marketing, sales, or product development within the FMCG industry.

Proficient in Microsoft Excel and PowerPoint with strong analytical and organizational skills.

Detail-oriented with a proactive and collaborative mindset.

Fluent in English and Mandarin/Cantonese – essential for regional coordination and stakeholder communication.

Diploma or Bachelor's Degree in Marketing, Business, or related field.

Candidates with solid FMCG industry experience are highly encouraged to apply.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Trade Marketing Executive? Which of the following languages are you fluent in? Are you willing to undergo a pre-employment background check? Are you willing to travel for this role when required? Do you possess or have access to your own transportation? How much notice are you required to give your current employer?

Manufacturing, Transport & Logistics 1,001-5,000 employees

Yee Lee Corporation Bhd (YLC) began in 1968 as an edible oil repacked in Malaysia and has since grown into a fully integrated manufacturer and distributor. It operates across various sectors, including consumer products, plantations, and eco-tourism. YLC aims to enhance Malaysian families' quality of life by developing affordable, high-quality products using local resources. The company focuses on continuous innovation, customer satisfaction, and environmental responsibility, supported by 18 branches nationwide. Guided by its philosophy of "Integrity before Profits," YLC emphasizes honesty, fairness, and ethical practices to build long-term success.

Yee Lee Corporation Bhd (YLC) began in 1968 as an edible oil repacked in Malaysia and has since grown into a fully integrated manufacturer and distributor. It operates across various sectors, including consumer products, plantations, and eco-tourism. YLC aims to enhance Malaysian families' quality of life by developing affordable, high-quality products using local resources. The company focuses on continuous innovation, customer satisfaction, and environmental responsibility, supported by 18 branches nationwide. Guided by its philosophy of "Integrity before Profits," YLC emphasizes honesty, fairness, and ethical practices to build long-term success.

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