Senior Trade Marketing Manager

Position Responsibilities

Trade Marketing Strategy Development:

1. Develop and implement trade marketing strategies that support overall business objectives.
2. Work closely with the sales and marketing teams to align on brand priorities and target market segments.
3. Identify key opportunities for category growth and deliver targeted programs to drive these opportunities.

Retail And Channel Management

1. Build strong relationships with key retail partners and wholesalers to understand their needs and design programs that enhance the product’s visibility and sales.
2. Lead the development of in-store activations, including point-of-sale (POS) materials, product displays, and promotional campaigns.

Promotions & Trade Activation

1. Plan and execute effective trade promotions and activations to ensure successful product launches and seasonal campaigns.
2. Monitor the execution of trade activities and assess their effectiveness in driving sales, adjusting as necessary.

Market & Competitive Analysis

1. Analyze market trends, competitive activity, and consumer insights to inform trade strategies.
2. Use data to understand the performance of products at the point of sale and identify areas for improvement.

Cross-Functional Collaboration

1. Work closely with the sales team to ensure alignment between trade marketing activities and sales objectives.
2. Collaborate with brand marketing to ensure consistent messaging and branding across all trade materials and initiatives.
3. Support the category management team with insights into shopper behavior, preferences, and trends.

Budget Management

1. Manage the trade marketing budget effectively, ensuring that programs deliver value and are executed within the set financial constraints.
2. Track and report on spending and ROI for trade marketing campaigns and activities.

Leadership And Team Development

1. Lead and mentor junior trade marketing staff, providing guidance and training to help them develop their skills and capabilities.
2. Promote a high-performance culture within the trade marketing team.

Qualifications & Experiences

1. Bachelor’s degree in Marketing, Business Administration, or related field. MBA is a plus.
2. 5-7 years of experience in trade marketing, preferably within the FMCG industry.
3. Proven track record of successful trade programs and promotions.
4. Strong understanding of retail and channel dynamics, with experience working closely with sales teams and retailers.
5. Strong strategic thinking and problem-solving skills.
6. Excellent communication and negotiation skills.
7. Analytical mindset with the ability to interpret data and adjust strategies as needed.
8. Proficient in MS Office Suite and trade marketing software tools.

A Necessity, not a Luxury

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