Senior Trade Marketing Executive

Mothercare Malaysia; Seri Kembangan; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in Malaysia is seeking a dynamic Senior Trade Marketing Executive to enhance their trade marketing initiatives across key retail and distribution channels. The ideal candidate will have profound knowledge of retail environments and a proven track record in successful campaign execution. Responsibilities include developing marketing strategies, managing budgets, and collaborating with various stakeholders to drive brand awareness.

Qualifications

• Minimum 5–7 years of experience in trade marketing, preferably in FMCG or similar sectors.
• Proven track record in designing and executing trade campaigns.
• Proficiency in Microsoft Office and content creation tools.

Responsibilities

• Develop and execute trade marketing strategies with distribution teams.
• Design and implement promotions, campaigns, and POSM.
• Conduct analytics reporting and manage budgets.

Skills

Analytical Skills

Project Management

Communication

Collaboration

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Microsoft Office

Canva

CapCut

Adobe

Job description

Job Summary

We are seeking a dynamic and results-driven Senior Trade Marketing Executive to lead our trade marketing initiatives across key retail and distribution channels. This role plays a critical part in aligning our brand and sales strategies at the point of purchase. The ideal candidate has a deep understanding of retail environments, shopper behavior, and channel-specific marketing strategies.

Key Responsibilities

• Develop and execute trade marketing strategies and working closely with the distribution team to align marketing campaigns
• Understand everybrand’s positioning and guideline, identify target audience and develop marketing plans to drive business objectives across different channels and segments
• Design and implement trade promotions, in-store campaigns, POSM (Point-of-Sale Materials), and activation plans to enhance visibility and drive conversions.
• Work with brand(s) and cross-functional teams to tailor messaging and campaigns for different retail environments.
• Conduct analytics reporting acrossmultiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formalproposals and recommendations on tactics
• Partner with digital and graphic team,other internal stakeholders, external agencies, relevant brands and retailers to grow overall brand exposure and awareness
• Working in partnership with the different business units, developcreative briefs and guide creative direction to meet objectives for all advertising and public-facing communications
• Social media management
• Planning and execution of events and roadshows
• Reporting and budget management

Key Result Areas

• Trade marketing execution
• Cross-functional and external collaboration
• Post campaign evaluation and timeliness of reports
• Creative development of POSM
• Social media integration
• Event Management
• Budget Management

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5–7 years of experience in trade marketing, preferably in FMCG, consumer goods, retail, or similar sectors.
• Proven track record in designing and executing successful trade campaigns and in-store activations.
• Strong analytical skills and familiarity with sales data and market trends.
• Team player, exceptional project management, cross-functional collaboration, and communication skills.
• Proficiency in Microsoft Office. Experience in content creation using Canva, CapCut, and Adobe will be an added advantage