Senior Strategic Planner

M&C Saatchi Group; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Strategic Planner to join its dynamic strategy team. This role is pivotal in shaping brand narratives and driving insight-led ideas across various client projects. You will lead the development of communication strategies, transform complex data into actionable insights, and collaborate with creative teams to craft compelling campaigns. The ideal candidate will have a strong background in strategic planning, excellent storytelling skills, and a passion for emerging trends. If you are a collaborative leader with a curiosity for culture and ideas, this opportunity is perfect for you.

Qualifications

• 5-8 years in strategic planning or brand strategy within a creative agency.
• Ability to transform insights into actionable strategies.

Responsibilities

• Lead brand and communication strategies across multiple client accounts.
• Collaborate with creative teams to develop compelling campaign ideas.

Skills

Strategic Planning

Brand Strategy

Data Analysis

Communication Skills

Audience Segmentation

Campaign Development

Job description

About the Role

We’re looking for a sharp, experienced Senior Strategic Planner to join our growing strategy team. You’ll be at the heart of shaping brand narratives, campaign direction, and driving powerful, insight-led ideas across a range of client work. Beyond external work, our planners are also internal champions of thinking — custodians of the agency’s strategic philosophy and tools, helping to embed and evolve them across the organization.

Key Responsibilities

• Lead the development of brand and communication strategies across multiple client accounts.
• Turn complex data, research, and market insights into compelling strategies and campaign briefs.
• Stay on top of emerging trends, consumer behaviour shifts, and cultural conversations that can influence strategy.
• Act as a custodian of the agency’s strategic tools, frameworks, and philosophy — helping to spearhead thinking and cultivate adoption across teams.
• Collaborate with creative teams to develop powerful campaign ideas rooted in cultural and consumer truths.
• Present strategic recommendations to internal teams and clients in a clear, confident, and persuasive manner.
• Work with extended agency teams to ensure strategies are effectively executed and measured.
• Support the Head of Strategy in training, mentoring, and growing the strategic planning team.

Qualifications & Requirements

• 5–8 years of experience in strategic planning, brand strategy, or related roles within a creative or advertising agency.
• Strong ability to transform data, research, and insights into actionable strategies.
• Experienced in brand positioning, comms planning, audience segmentation, and journey mapping.
• Excellent storytelling and communication skills — verbal and visual.
• Experienced in pitches and new business strategy development.
• Confident working across integrated campaigns (digital, social, traditional, experiential).

• Collaborative team player with leadership potential and a natural curiosity for ideas and culture.

Nice to Have

• Experience in digital and social media strategy.
• Exposure to regional/international markets.