Senior Specialist - Product Marketing (Beyond Coatings)

Nippon Paint (M) Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the coatings industry is seeking a Senior Specialist in Product Marketing. In this role, you will manage product development and collaborate with various stakeholders to ensure market relevance. Ideal candidates have a Bachelor’s degree in Marketing or Chemistry and at least 5 years of relevant experience. You will tackle challenges in a dynamic environment, developing strategies based on market trends and consumer insights.

Qualifications

• Minimum 5 years of experience in product development and marketing management.
• Fluent in written and spoken English.
• Self-motivated and proactive.

Responsibilities

• Responsible for planning and execution of new and existing products.
• Conduct market and consumer research to identify product gaps.
• Manage product pricing structures and sales forecasts.

Skills

Analytical skills

Planning skills

Problem-solving skills

Time management

Organizational abilities

Interpersonal skills

Communication skills

Education

Bachelor’s Degree in Marketing or Chemistry

Tools

Microsoft Office

Job description

Senior Specialist - Product Marketing (Beyond Coatings)

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We are looking for a passionate and driven Senior Specialist - Product Marketing to support product development and portfolio management for our non-coatings categories, including Flooring, Aerosol, and Sealant, Adhesive and Filler (SAF).

In this role, you will tackle unique challenges while being immersed in a dynamic and collaborative working environment. You will engage with a wide network of internal stakeholders across departments and entities, as well as external business partners.

Key Responsibilities:

Product Development & Marketing:

Responsible for planning and execution for both new and existing products throughout their lifecycle - from identifying customer requirements to defining product positioning.

Develop and implement both short- and long-term product pipeline plan based on stakeholders’ feedback, market trends, and consumer insights.

Collaborate with the sales team and other key stakeholders to define product and technology roadmap, ensuring market relevancy and identifying gaps or opportunities.

Business Management:

Manage product pricing structures, conduct cost analyses, and set sales targets and forecasts.

Monitor product performance and adjust plans based on data and stakeholder feedback.

Consolidate sales strategies, retail plans and functional initiatives for product rollouts.

Conduct market and consumer research to understand the competitive landscape and identify product gaps or business opportunities.

Requirements:

Background:

Bachelor’s Degree in Marketing, Chemistry or its equivalent from a recognized institution of higher learning.

Experience:

Minimum 5 years of experience in product development and marketing management, preferably in coatings or building materials industry.

Knowledge & Skill:

Advanced skill level in Microsoft Office (Word, PowerPoint & Excel).

Strong analytical, planning and problem-solving skills.

Strong time management and organizational abilities with a keen eye for detail.

Comfortable working under pressure in a fast-paced environment.

Self-motivated, proactive, and committed to delivering high-quality results.

Team player with excellent interpersonal and communication skills.

Fluent in written and spoken English with strong presentation skills.

If you’re looking to grow your career in a fast-moving, innovation-driven environment - we’d love to hear from you.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Product Marketing Specialist?

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