Senior Sales Transformation Manager ASEAN

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading company is seeking a self-driven commercial leader to own the Sales Transformation agenda across ASEAN. This role involves driving real transformation, rethinking sales strategies, and building commercial capabilities. The ideal candidate will thrive in a dynamic environment, collaborate across functions, and lead strategic initiatives to unlock growth.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Qualifications

• 8+ years of commercial experience in Sales, Trade Marketing, or related fields.
• Proven experience driving transformation across multiple stakeholders.

Responsibilities

• Own and scale the ASEAN Sales Transformation agenda.
• Champion a step-change in forecasting and trade investment.
• Lead strategic projects and local market transformation.

Skills

Trade Marketing

Field sales

Leadership skills

Sales negotiation

Operational Excellence

Job description

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We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

We’re looking for a self-driven commercial leader to take full ownership of our Sales Transformation agenda across ASEAN. This is a role for someone who thrives on independence, operates with a strategic lens, and knows how to move from concept to action fast.

This role goes far beyond coordination. You’ll be driving real transformation: rethinking how we sell, how we plan, and how we build capability. You’ll operate across functions and countries, shaping how Reckitt wins in one of the most dynamic regions globally. If you’re someone who sees complexity as an opportunity, brings structure, and is passionate about scaling what works, this is the challenge you’re ready for!

Your responsibilities

Own and Scale the ASEAN Sales Transformation Agenda

• Take full ownership of the sales transformation strategy and roadmap for ASEAN.
• Move key initiatives from pilot to practice, ensuring they are repeatable, sustainable, and business-integrated.
• Identify roadblocks, unlock growth levers, and act as the driving force behind region-wide transformation.
• Lead the adoption and scale-up of sales technologies, including Salesforce Automation (SFA), Merchandising Force Automation (MFA), and other tools that enable smart execution.
• Ensure tools are not only rolled out, but land with purpose, adoption, and business impact.

Rethink Forecasting and Trade Investment

• Champion a step-change in how we operate forecasting, trade investment, and sales planning.
• Bring structure, tools, and forward-thinking models into how we plan and execute.

Build Commercial Capability and Execution Culture

• Codify and scale best-in-class execution, capability frameworks, and sales practices across ASEAN.
• Actively contribute to building a stronger, future-fit commercial organization by embedding global best practices in local realities.

Lead Strategic Projects and Local Market Transformation

• Co-lead high-stakes strategic projects: RGM operating models, pharmacy and medical expansion, SIP redesign, whitespace activation, and more.
• Work closely with country teams to embed transformation within their go-to-market models and unlock localized growth.

Act as a Strategic Commercial Bridge

• Serve as a key commercial link between Global Sales, Emerging Market Sales, and ASEAN Markets.
• Translate global strategies into local action. Feed back insights from ASEAN into global thinking.
• Ensure alignment across markets while respecting the diversity of local execution.

Why this role matters:
This is a hands-on transformation role with strategic weight. You’ll be leading how Reckitt shows up commercially across ASEAN and building the systems, capabilities, and ways of working to future-proof our success.
You’ll operate at the intersection of global vision and local execution, with direct visibility to senior leaders, global transformation workstreams, and real ownership over how we grow.
If you’re ready to be the force that connects dots, unlocks scale, and drives meaningful change - we’re ready for you!

The experience we're looking for

• 8+ years of commercial experience in Sales, Trade Marketing, Commercial Strategy, or related fields in FMCG or consumer health.
• Proven experience driving transformation across multiple stakeholders and geographies.
• Strong project leadership, data fluency, and the ability to land change in complex, matrixed environments.
• Strategic thinker with sharp commercial instincts and strong influencing skills.
• Operates with independence, clarity, and urgency. A natural problem-solver and self-starter.
• Comfortable in ambiguity and skilled at bringing structure and momentum.

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.