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A leading hotel in Shah Alam is seeking a Marketing Manager to formulate and implement strategies to drive revenue and manage promotional events. The ideal candidate will have a solid background in marketing within the hospitality industry, excellent leadership skills, and the ability to manage budgets and sales activities. This role is crucial for expanding the hotel’s market presence and fostering key client relationships.
Main Duties
Duties and Responsibilities
1. Formulating the Annual Marketing Plan for management approval and deploying the necessary resources against them to achieve desired results.
2. Formulating the Annual Budget of the department with the budget instructions guidelines set forth by management yearly.
3. To coordinate, lead and manage the various sales activities, promotion, blitz and trade related events and roadshows as determined by the hotels marketing plan.
4. To schedule and manage entertainment with both a mix of supporting and potential clients as well as to manage the Sales & Marketing operating expenses dutifully
5. To review and access sales persons performance and product knowledge regularly and develop relevant incentive and other motivational tools to help optimize performance and results.
6. To undertake any other job assignments given by the ADOS/General Manager or on occasions, from the owner’s representative as deemed necessary.
7. Help develop a robust and sustainable revenue management culture on property – to create better yielding opportunities and identify soft period well in advance to facilitate the proper planning and preparation.
8. Actively liaise and communicate with ADOS/General Manager and owner representative and draw up clear objective and action plan for them to better support the hotel.
9. Actively work and manage key marketing partnerships and to ensure we are constantly foremost on the minds.
10. To undertake other duties as and when required by ADOS/General Manager.
11. Key Focus to drive and to growth more new corporate accounts
1. Monitors all costs and recommend/institute measures to control them.
2. Ensures that the Department’s operational budget is strictly adhered to.
3. Monitoring and in control on payment collection for all events
1. Ensures that the various operations adhere to all Company and Hotel Policies and Procedures and Minimum Standards
2. Ensures that all Departmental Operations Manuals/SOP’s are maintained and continuously updated with current practices
1. Ensures that an effective marketing approach (Marketing Cycle) is applied to all operations
2. Continuously seeks ways to assist management in the operation to maximize revenues and profits
Personnel and Training Responsibilities
1. An excellent people manager, showing respect for local customs and culture.
2. To build an effective management team through taking an active interest in the development of subordinates through training and involvement in decision making.
3. Gives his subordinates frequent feedback on their performance and status of development. Conducts annual appraisals conducted in his Department.
4. Exercise self-control, patience and is known for his fairness at all times.
5. Maintains an “Open Door” policy.
6. Project a positive and motivated attitude among his peers and associates at all times.
7. Ensures that all personnel and training related policies.
8. Ensures that all areas of responsibility are properly staffed, supervised and operating smoothly.