Senior Sales Executive (Home Appliances)

Electrolux Home Appliances Sdn Bhd.; Kuching; Hybrid; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Staff Purchase Discount

Hybrid Working Arrangements

Job summary

Electrolux Home Appliances Sdn Bhd. is seeking a Senior Sales Executive to drive sales growth across Sarawak, expanding our retail and dealer network for Electrolux home appliances.

You will focus on increasing market share for kitchen, laundry, and small domestic appliances, while building strong customer relationships and delivering an exceptional in-store brand experience. The role requires travel within Sarawak and strong English, Bahasa Malaysia, and Mandarin communication.

Qualifications

• Minimum SPM qualification; Diploma or Bachelor's degree preferred.
• At least 3 years of sales experience in consumer electronics, home appliances, or FMCG.
• Able to communicate in English, Bahasa Malaysia, and Mandarin.

Responsibilities

• Achieve monthly, quarterly, and yearly sales targets in Sarawak.
• Expand Electrolux brand distribution through retailers and dealers.
• Drive in-store brand experience and product displays.
• Build and maintain relationships with key accounts and distributors.
• Conduct regular business reviews with customers.
• Monitor market trends and competitor activities.
• Plan regional product launches and promotions.
• Provide product knowledge and training to staff and promoters.
• Ensure timely payments and healthy credit with dealer accounts.

Skills

Communication skills

Negotiation

Relationship management

Multilingual

Travel ready

Education

SPM

Diploma or Bachelor's degree

Tools

Microsoft Office

Job description

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world.

About the role

The Senior Sales Executive is responsible for driving sales growth, increasing market share, and strengthening Electrolux's retail and dealer network across the Sarawak region. This role is focused on expanding the distribution of Electrolux home appliances, including kitchen, laundry, floor care, air care, and small domestic appliances (SDA), while building strong customer relationships and delivering an exceptional in-store brand experience.

Key responsibilities

• Achieve and exceed monthly, quarterly, and annual sales and revenue targets within the assigned territory
• Identify new business opportunities and implement strategies to grow sales and expand market coverage
• Drive sell-out activities to maximize market share and business performance
• Build, maintain, and strengthen relationships with key dealers, electrical chain stores, distributors, and independent retailers
• Conduct regular business reviews with customers to monitor performance, identify opportunities, and ensure alignment with business objectives
• Ensure excellent in-store execution by optimizing product displays, floor share, and merchandising standards
• Monitor market trends, consumer preferences, competitor activities, pricing, and promotional campaigns
• Plan, execute, and monitor regional product launches, promotional activities, and seasonal campaigns
• Conduct regular product knowledge and demonstration training for retail sales staff, dealer representatives, and promoters
• Monitor dealer accounts to ensure timely payment collections and maintain healthy credit standings

About you

• Minimum SPM qualification; Diploma or Bachelor's Degree is an added advantage
• At least 3 years of sales experience, preferably within the consumer electronics, home appliances, or FMCG industry
• Able to communicate effectively in English, Bahasa Malaysia, and MandarinProficient in Microsoft Office applications
• Strong communication, negotiation, and relationship management skills
• Self-motivated, target-oriented, and able to work independently
• Willing to travel extensively within Sarawak to manage customer accounts and business development activities

Perks and benefits

• Medical (Inpatient & Outpatient)
• Employer EPF @ 15%
• Staff Purchase Discount
• Friends & Family Purchase Discount
• Massage Room
• Mother care
• Library
• Relaxing Area
• Hybrid Working Arrangements

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2021 Electrolux had sales of SEK 126 billion and employed 52,000 people around the world.

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2021 Electrolux had sales of SEK 126 billion and employed 52,000 people around the world.