Senior Sales Executive

Bidfood Malaysia Sdn. Bhd; Seberang Perai; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading food distribution company in Malaysia seeks passionate and driven Sales Executives to strengthen its footprint. The role involves executing sales strategies, managing customer relationships, and ensuring operational efficiency. Candidates should possess a relevant degree and have at least 3 years of sales experience, particularly in the Foodservice or Retail sectors. Strong communication and negotiation skills are essential, along with a customer-centric mindset.

Qualifications

• Minimum 3 years of proven sales experience, preferably in Foodservice, Retail, or FMCG sectors.
• Strong business acumen with a customer-centric mindset.
• Goal-oriented, self-motivated, and able to work independently.

Responsibilities

• Execute sales strategies to support business growth in the Foodservice & Retail Division.
• Drive profitable revenue growth within targeted margins.
• Build and nurture strong customer relationships to support long-term business success.

Skills

Sales strategy execution

Customer relationship management

Communication skills

Negotiation skills

Analytical skills

Education

Diploma or Bachelor's degree in Business Administration or Marketing

Tools

Microsoft Office

Job description

Overview

Reports to: Branch Manager

Bidfood Malaysia is committed to delivering excellence in food distribution and retail solutions. As part of our expansion plan, we are recruiting passionate and driven Sales Executives (Senior or Assistant Manager) to strengthen our footprint across Malaysia. This role offers the opportunity to work within a dynamic environment, supporting business growth and driving superior customer satisfaction. The focus areas include:

• Execute sales strategies to support business growth in the Foodservice & Retail Division.
• Drive profitable revenue growth within targeted margins.
• Build and nurture strong customer relationships to support long-term business success.
• Ensure operational efficiency and excellence in market execution.

Job & Responsibilities

• Sales Strategy Execution & Revenue Growth
  • Prepare and implement sales strategies and growth plans aligned with overall business objectives.
  • Drive consistent and sustainable sales growth within assigned channels and customer portfolios.
  • Ensure sales targets and healthy profit margins are consistently met or exceeded.
• Customer Relationship Management
  • Manage and review assigned customer accounts through regular market visits.
  • Build, maintain, and strengthen customer relationships to foster loyalty and business expansion.
  • Resolve trade issues, service gaps, and customer complaints in a timely and effective manner.
• Market Execution & Event Management
  • Align with immediate superior on planning and executing in-store activations, roadshows, and promotional events.
  • Plan, negotiate, and execute sell-out activities with key customers to drive product visibility and sales.
• Market Updates & Reporting
  • Provide timely updates on market trends, customer feedback, and competitor activities to the Branch Manager and relevant stakeholders.
  • Share market observations and insights to support strategic planning and market positioning.
  • Proactively manage account receivables.
  • Responsible for debt collection and resolving overdue payments in collaboration with the finance team.
• Others
  • Perform any other duties or ad-hoc tasks assigned by the Sales Manager or Branch Manager as required.

Job Requirements

• Diploma or Bachelor\'s degree in Business Administration, Marketing, or any related field.
• Minimum 3 years of proven sales experience, preferably in Foodservice, Retail, or FMCG sectors.
• Strong business acumen with a customer-centric mindset.
• Strong skills in analyzing sales data and presenting report
• Able to manage multiple priorities effectively in a fast-paced environment.
• Strong negotiation, communication, and interpersonal skills.
• Goal-oriented, self-motivated, and able to work independently.
• Good understanding of the foodservice and retail industries is highly desirable.
• Fluent in English; proficiency in Mandarin or other Mandarin dialects is an added advantage.
• Willing to travel within assigned territories.
• Proficiency in Microsoft Office.

Application questions

• How many years' experience do you have in the retail industry?
• Which of the following statements best describes your right to work in Malaysia?
• What\'s your expected monthly basic salary?
• Which of the following languages are you fluent in?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a sales executive?
• How much notice are you required to give your current employer?
• Are you willing to travel for this role when required?

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc…

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.