Senior Sales and Marketing Manager

Management Development Institute of Singapore; Johor Bahru; On-site; MYR 200,000 - 250,000; Full time

Job summary

An educational institution in Johor Bahru is seeking a candidate to drive its sales and marketing strategies. The ideal individual will have over 10 years of experience in the private education sector and will lead innovative recruitment initiatives. Strong analytical and communication skills are essential. The position offers a competitive salary in Malaysian Ringgit.

Qualifications

• At least 10 years of experience in sales and marketing in the private education sector.
• Proven track record in strategy implementation that drives growth.
• Strong understanding of the education landscape in Malaysia.

Responsibilities

• Develop and implement data-driven sales and marketing strategies.
• Lead recruitment efforts through strategic activities like roadshows.
• Conduct market research and competitive analysis.

Skills

Sales and marketing strategy

Analytical skills

Negotiation and influencing skills

Communication and presentation abilities

Education

Degree in Business Administration or Marketing

Job description

Job Responsibilities:

• Develop and implement a data-driven sales and marketing strategy that leverages online platforms and campaigns to drive brand awareness and student acquisition across local and international markets
• Spearhead innovative branding initiatives and cross-channel marketing campaigns to build a strong institutional reputation and attract high-calibre students
• Lead recruitment efforts for both local and international markets through strategic activities such as roadshows, career fairs, and course previews
• Build and maintain strong relationships with key stakeholders, including new and existing local/overseas partners, in-country managers, agents, institutions, and internal teams
• Provide strategic direction and leadership to the local and international student recruitment teams, fostering a culture of collaboration and high performance
• Conduct market research and competitive analysis to identify trends, formulate responsive strategies, and adjust business plans as needed
• Collaborate with Heads of Academic to formulate student enrolment strategies that align with institutional budget targets
• Drive results by achieving and exceeding student recruitment and revenue targets set for the financial year
• Develop and execute an effective marketing and communications plan to meet recruitment goals and elevate the institution’s visibility and positioning in line with the Strategic Plan
• Address market challenges with practical and effective solutions, ensuring timely and appropriate implementation
• Lead the department’s operations by ensuring adequate staffing, capability development, and motivation to support departmental goals
• Ensure compliance with institutional policies and procedures, including data accuracy and confidentiality
• Manage departmental budgets and resources efficiently and effectively
• Provide timely, accurate reporting on departmental performance, including quarterly updates to senior leadership and the Board of Directors
• Deliver regular monthly and quarterly reports with insights and strategic recommendations to senior management

Requirements:

• Degree in Business Administration, Marketing, or a related field
• Preferably at least 10 years of successful experience in sales and marketing within the private education sector, including relevant experience in Malaysia or comparable markets
• Proven track record in implementing sales and marketing strategies that deliver growth and impact
• Strong understanding of the education landscape and the evolving needs of international students in Malaysia and the region
• Excellent analytical and data-driven decision-making skills
• Strategic thinker with strong problem-solving, negotiation, and influencing skills
• Excellent verbal and written communication, interpersonal, and presentation abilities
• The position is based in Johor Bahru, Malaysia
• Salary will be offered in Malaysian Ringgit (RM)