Senior Product Strategist — Launch & Growth

CAMBER LABORATORIES SDN. BHD.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

CAMBER LABORATORIES SDN. BHD. is seeking a Senior Product Executive/ Product Executive to support the sales team with strategic product promotion and competitive positioning.

You will translate strategy into concrete requirements and prototypes, and help shape pricing and market positioning to drive growth. In this role you will identify potential products through market research, coordinate branding plans with sales and production, review data, and ensure the field force stays informed.

Qualifications

• Experience in product promotion and market competition research.
• Ability to translate strategy into product requirements and prototypes.
• Experience in pricing and positioning strategies.

Responsibilities

• Select products by identifying potential ones, conduct market research, generate product requirements, and determine specifications, production timelines and launch.
• Develop time-based brand plans with sales, advertising and production to introduce and market new products.
• Review product data and keep the field force updated on new developments regarding products.
• Assist with development of the annual marketing plan and control advertising, promotions and sales aids.
• Coordinate with the advertising agency on campaigns, journals, direct mail and conferences.
• Conduct CME’s and participate in round table discussions while developing KOLs.
• Represent the company by visiting customers to solicit feedback on products and services.
• Scope and prioritize activities based on business and customer impact.
• Prepare budgets for represented brands.

Job description

CAMBER LABORATORIES SDN. BHD. is seeking a Senior Product Executive/ Product Executive to support the sales team with strategic product promotion and competitive positioning.

You will translate strategy into concrete requirements and prototypes, and help shape pricing and market positioning to drive growth. In this role you will identify potential products through market research, coordinate branding plans with sales and production, review data, and ensure the field force stays informed.