Senior Product Marketing Manager

CoinMarketCap; Penang; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in the crypto space is looking for a talented product marketing professional to lead go-to-market strategies for innovative products. This role includes collaborating with product teams and influencers, developing clear messaging, and ensuring successful product adoption within the market. Ideal candidates will have extensive experience in technology marketing and a strong understanding of the dynamic crypto ecosystem.

Qualifications

• 6+ years of product marketing experience in tech, including 2+ years in crypto/Web3.
• Proven track record of launching products and driving adoption.
• Deep understanding of blockchain technology and market analysis.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Collaborate with teams for content development and community engagement.
• Track performance metrics and refine strategies for success.

Skills

Product Marketing

Blockchain Technology

Cryptocurrencies

Community Engagement

Cross-Functional Leadership

Performance Tracking

Messaging & Storytelling

Job description

Key Responsibilities

1. Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
2. Feature Prioritization: Work with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
3. Messaging & Storytelling: Collaborate with product teams to understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
4. Content Development: Collaborate with content, demand generation, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
5. Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
6. Community Amplification: Work with KOLs and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
7. Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

Basic Qualifications

• 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space
• Proven track record of launching products and driving adoption through hands-on marketing efforts
• Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. Experience with competitive analysis, market research, and crafting GTM strategies
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team. Comfortable in a startup environment where priorities shift, and speed is key
• Exceptional communication and storytelling skills, with both technical and creative expertise