Senior Product Manager

Vinda SEA; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in consumer products is seeking a Senior Product Manager to drive growth in the Wipes, OEM, and Away-From-Home businesses across Southeast Asia. This role focuses on strategic innovation, product lifecycle management, and fostering strong stakeholder relationships to enhance market presence and profitability.

Qualifications

• 5-8 years of experience in brand management or product marketing within FMCG or personal care.
• Proven category development and product management experience.

Responsibilities

• Conduct consumer and competitive analysis to drive innovation.
• Lead product launches and manage end-to-end product lifecycle.
• Oversee project management across cross-functional teams.

Skills

Leadership

Analytical skills

Communication

Stakeholder management

Education

Degree in Business, Marketing, Economics, or related field

Job description

Position Summary

We are seeking an experienced and hands-on Senior Product Manager to spearhead the Wipes, OEM, and Away-From-Home businesses across Southeast Asia. This pivotal role focuses on accelerating growth in the Wipes category (Baby, Feminine, Adult, and Hygiene) while also managing the OEM Paper and Away-From-Home (AFH) segments, making it a key growth pillar for the organization.

You will play an essential role to:

1) Consumer Analysis

• Use of various research resources and tools to understand customers’ & consumers’ current and future needs to identify innovation opportunities as well as ensuring current offerings are relevant to our target customers & consumers.
• Identify and use relevant consumer insights to ensure the relevance of product offerings.
• Co-develop and refine research plans to build consumer understanding, seek clarity on current challenges, identify future innovation directions, etc.

2) Competitive Analysis

• Collate and analyze competitors’ branding, pricing, products, communications & etc within Southeast Asia.
• Analyze and compare the overall direction of competitors to ensure that Product Strategy continues to provide a competitive advantage in the market where we compete.
• Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annual competitive analysis in a timely manner.

3) Strategic Innovation Planning

• Support the Marketing Innovation Manager in crafting the 5-year innovation funnel for the business.
• Participate and support the implementation of ideation sessions/ workshops to align products, packaging, communications, and promotions to the brand platform, business objectives, and market needs.

4) Product/ Brand/ Category Launches and Relaunches

• Provide input into the development of 8Q category plans for all countries.
• Share insights of new products & brands.
• Key stakeholder for all innovation projects and works closely with both internal and external stakeholders to achieve the desired outcome.
• Collect data and analyze post-launch assessment.

5) Project Management

• Define project scope, objectives, timelines, and resource needs; identify key stakeholders for project kickoff.
• Coordinate cross-functional teams, assign tasks, and oversee day-to-day project execution.
• Monitor project performance, manage risks and issues, control budgets, and provide regular progress updates.
• Ensure successful delivery of project outcomes; conduct post-project reviews, document lessons learned, and close out the project.

6) Detailed Job Description by Category:

a) Wipes

• Lead the strategic growth of the wipes category (Baby, Feminine, Adult, Hygiene) across SEA markets.
• Identify new opportunities and product bundles to drive category penetration and expand market share.
• Oversees the end-to-end product lifecycle — from ideation to production, launch, and post-launch support.

b) OEM Paper

• Manage OEM product specification requests, acting as the primary liaison for B2B customers across SEA with the product development team in China/Indonesia.
• Support the development of product bundles tailored to regional and customer-specific needs.
• Ensure operational excellence through close collaboration with supply chain, production, and commercial teams.

c) AFH

• Work closely with the AFH team to provide brand and product support to win contracts and grow Vinda’s footprint in the Away-From-Home category.
• Coordinate with R&D, operations, and factory teams to ensure timely product delivery and production efficiency.
• Partner with commercial teams to align innovation strategies with business objectives and customer demands.
• Facilitate strong communication across stakeholders to ensure seamless execution of projects and initiatives.

7) Budget Ownership

• Manages the category budget for the assigned portfolio.

To be successful in this role, you will need to have:

• Degree in Business, Marketing, Economics, or related field
• At least 5 - 8 years working experience in brand management or product marketing in FMCG or personal care.
• Proven experience in category development, product management, and regional execution.
• Strong leadership, communication, and stakeholder management skills.
• Solid analytical and commercial acumen; comfortable managing across complexity and matrix teams.