Senior Product Evangelist

Razer; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global gaming company is seeking a Marketing Specialist in Kuala Lumpur to drive digital marketing initiatives for Razer Gold. The ideal candidate will have a bachelor's degree and 3-4 years of marketing experience, preferably in the gaming industry. You will be responsible for planning B2C campaigns and collaborating with international teams to achieve successful revenue conversion.

Qualifications

• 3 to 4 years of marketing experience; gaming background preferred.
• Experience with digital or media agencies is a plus.
• Fluency in English; Mandarin and Malay are bonuses.

Responsibilities

• Plan and execute monthly B2C campaigns to boost revenue.
• Drive digital marketing through various online platforms.
• Collaborate with partners for co-marketing campaigns.
• Ensure high standards for brand representation.

Skills

Digital marketing

Campaign planning

Analytical capabilities

Collaborative teamwork

Communication skills

Education

Bachelor’s degree in appropriate field

Tools

Google Marketing Solutions

Google Analytics

Facebook Ads

LinkedIn marketing solutions

Job description

Overview

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Responsibilities

• Work closely with reporting manager on monthly B2C campaign planning and execution to drive TPV and Net Revenue. New user acquisition and brand awareness for Razer Gold Malaysia. Team player role, and duties include but not limited to:
• Drive digital marketing campaigns through online ads (search, display), social media, and EDM, tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion.
• Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in-class co-marketing campaigns.
• Ensure the best standards for Razer Gold brand representation on marketing assets and publications.
• Work closely and support B2B colleagues with marketing campaign planning and activation.
• Foster great working relationships with media agencies, communicate campaign specs and request for media agencies to prepare proposals.
• Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as setup of promotional mechanics via the technical admin console.
• Work closely with internal creative department and colleagues on visual requests and creation via JIRA.
• Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance.
• Senior lead to guide, share and train junior product evangelists and interns.

Pre-Requisites / Qualifications

• Bachelor’s degree in appropriate field of study.
• 3 to 4 years of marketing experience with gaming background is a plus. Prior working experience in digital or media agencies is a plus too.
• Worked with Google Marketing Solutions (Google Search, Display and YouTube ads), Facebook Ads and LinkedIn marketing solutions.
• Proficiency in marketing solutions and web analytics tools (Google Analytics).
• Fluent in English, with excellent writing and communication skills. Proficiency in Mandarin and Malay is a plus.
• Ability to work well in a fast, ambiguous environment and collaborate with international teams across multiple areas and matrix organizations.
• Self-motivation, and a passion for the gaming industry.
• Analytical capabilities and a detail-oriented mindset.
• Proactive, action-oriented and operate with a sense of urgency.

Are you game?