Senior Marketing Specialist

What you will do:

Developing the Strategy and Marketing Plan

• Contribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.
• Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Provides metrics and updates back to the larger group on applicable individual segments of the process.

Communication Strategy

• Understands the various types of communications objectives.
• Developing understanding of key communication channels and communication stakeholders.
• Supports the execution of consistent, effective communication with the regional sales team.
• Supports the development of key communication messaging with a specific focus on the selling organization.
• Serves as an additional contact for regional sales team in support of Field Marketing Manager.

Sales Support and Responsiveness

• Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
• Basic knowledge of competitive alternatives.
• Utilizes all product resources and information to responsively support questions from regional sales teams.

Sales Enablement

• Familiar with the field sales structure and the role of sales in the overall marketing mix.
• Gathers information for documents such as presentations, proposals or product guides to support local/regional sales teams.
• Developing ability to demonstrate product features or applications to sales team or prospective clients.

Customer Engagement

• Participates in the execution of in-market customer interactions and experiences.
• Developing understanding of key regional Stryker faculty.
• Ability to support industry meeting and tradeshows on behalf of the division.

Customer Centric Development

• Leverages strong customer and sales relationships to understand needs and preferences.
• Advocates on the customer's behalf.
• Seeks help to support dissatisfied customers and address customer challenges within region.

Regional Marketing Insights

• Developing knowledge of the market and industry.
• Developing regional customer knowledge of their experience with divisions products.
• Gathers relevant customer segmentation and value proposition data.
• Supports collecting Voice of Customer and Voice of Sales on products, services and market trends.
• Gathers and presents market insights to key business stakeholders.

Marketing Objective

• Can generate alternative category definitions for the product or portfolio.
• Identifies whether a business goal meets SMARTI criteria.
• Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

Customer Insights

• Understands the various reasons (variables) of why customers buy the product or service.
• Developing knowledge of regional customers and their experience with divisions products.

Collaborate with key stakeholders and KOL Management

• Strong interpersonal skills including written and oral communication.
• Initiates/creates work group(s) to complete tasks as needed.
• Understands who are the key KOLs and how to communicate program logistics.
• Identifies continuous improvement for their workstreams.

Project Management

• Supports the Medical Education and Marketing teams by executing educational events.
• Coordinate scheduling, servicing, testing, packing, shipment and receipt of equipment. Order disposable products for shows, labs, and educational events, maintain inventory and forecasting. Coordinates delivery, removal and safe disposal (demo, simulators/ tissue).
• Responsible for all compliance requirements and necessary paperwork is completed (i.e. grants/donations).
• Source program venues (i.e. hotel space, complete site inspections and obtain suitable contract with the venue and transportation vendor).
• Manage organization of meeting details (Faculty dinners, catering, a/v). Provide all agendas & logistical information.