Senior Marketing Manager

Confidential Jobs; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

An exciting opportunity for a Senior Marketing Manager to lead brand and trade marketing initiatives for a high-performing FMCG company based in Malaysia, targeting the Singapore market. The role involves strategic leadership across teams and managing comprehensive marketing plans to optimize brand performance and drive business objectives.

Qualifications

• Minimum 10 years marketing experience in the FMCG sector.
• At least 5 years in a leadership position.
• Strong knowledge of digital and shopper marketing.

Responsibilities

• Develop and execute annual brand plans across categories.
• Lead analysis of category trends and consumer behavior.
• Govern brand P&L and marketing budget allocation.

Skills

Brand Development

Consumer Marketing

Trade Marketing

Digital Marketing

Data Analysis

Team Leadership

Stakeholder Management

Education

Bachelor's Degree in Marketing or Business

Job description

An exciting opportunity awaits an accomplished Senior Marketing Manager to lead brand and trade marketing initiatives for a high-performing FMCG company. This is a confidential search for a strategic leader ready to make a significant impact in a fast-paced and collaborative environment. (This role is responsible for the Singapore market, however, based in Malaysia).

Key Responsibilities

1. Brand & Marketing Leadership

• Develop and execute annual brand plans across assigned categories.
• Lead 360° marketing strategies inclusive of communication, media, trials, trade marketing, and CRM.
• Partner closely with sales (online & offline) to deliver aligned business objectives.
• Monitor and report marketing performance against KPIs and ROI metrics.
• Uphold brand consistency across all consumer touchpoints.

2. Consumer, Market & Competitor Insights

• Lead analysis of category trends, consumer behavior, and market data.
• Identify actionable insights to optimize brand performance.
• Drive regular competitive analysis to guide proactive strategic decisions.

3. Agency & Partner Management

• Oversee relationships with creative, media, PR, and promotional agencies.
• Align KPIs with agency deliverables and conduct periodic performance reviews.
• Support agency pitches and vendor selection as required.

4. Budget & Performance Management

• Govern brand P&L and marketing budget allocation.
• Continuously optimize spend efficiency while achieving brand objectives.

5. Team Leadership & Cross-functional Collaboration

• Inspire, develop, and lead a high-performing marketing team.
• Foster collaboration across internal teams including sales, trade, digital, and e-commerce.
• Promote a culture of accountability, innovation, and continuous improvement.
• Define clear KPIs and drive process enhancements across the marketing function.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, or a related field.
• Minimum 10 years of marketing experience in the FMCG sector, with at least 5 years in a leadership capacity.
• Proven track record in brand development, consumer marketing, and trade marketing.
• Experience in local marketing for the Singapore market preferred.
• Strong knowledge of digital marketing, shopper marketing, and e-commerce platforms (e.g., Shopee, Lazada).
• Effective communicator and team leader with a collaborative mindset.
• Skilled in data analysis, insights generation, and marketing strategy development.
• Comfortable navigating complex stakeholder environments and influencing decisions at senior levels.
• Hands-on leadership style with a passion for team development and results delivery.