Senior Marketing Manager

Randstad (Schweiz) AG; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

Une entreprise dynamique spécialisée dans les espaces de coworking recherche un Responsable Marketing audacieux et créatif pour superviser des stratégies de croissance et d'acquisition. Vous serez responsable de l'élaboration de campagnes innovantes visant à attirer et retenir les clients, tout en collaborant étroitement avec différentes équipes pour maximiser l'impact du marketing. Si vous êtes prêt à relever un défi marketing dans le secteur en pleine évolution des espaces de travail flexibles, cette opportunité est faite pour vous !

Qualifications

• Expérience dans le marketing de croissance et l'acquisition de clients.
• Capacité à développer et exécuter des stratégies marketing.
• Expertise dans l'analyse des données et l'optimisation des performances.

Responsibilities

• Développer des stratégies de marketing pour élargir la présence sur le marché.
• Diriger les efforts de marketing de performance.
• Collaborer avec les équipes de vente et d'opérations pour aligner les stratégies.

Skills

Growth Marketing

Performance Analytics

Data Analysis

Lead Generation

CRM

Tools

Marketing Automation Tools

Job description

The company is a flexible-office and community company, with products in coworking spaces, a community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market.

Job Summary:

Are you a bold, creative, and results-driven marketer who thrives on hacking growth, launching game-changing campaigns, and shaping the future of work? We are looking for a a talent to supercharge our expansion, amplify our brand, and drive high-impact marketing strategies that fuel business growth.

In this role, you will be at the forefront of innovation in blending growth marketing, performance analytics, and product strategy to attract, convert, and retain customers at scale. You will not just run the ads, but you will also craft compelling go-to-market strategies, engineering demand, and shape the ultimate coworking experience for businesses of all sizes. Your mission is to transform big ideas into measurable growth, from discovering new market opportunities to optimizing the entire customer journey.

If you are ready to own the strategy, execute with precision, and push the limits of what is possible, we want you on our team!

Job Responsibilities:

I) Growth Marketing & Customer Acquisition

• Develop and execute growth marketing strategies to expand market presence, activate new outlets through lead generation and drive customer acquisition.
• Identify new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.
• Lead performance marketing efforts, leveraging A/B testing, funnel optimization, and automation to maximize ROI.
• Utilize CRM and marketing automation tools to track, analyze, and improve marketing campaign performance.
• Optimize digital marketing channels (SEO, SEM, paid ads, email marketing, and social media) to enhance brand visibility and lead conversion.
• Drive partnership and co-marketing initiatives with landlords, real estate brokers, and business communities to accelerate growth.
• Conduct market research, customer feedback analysis, and competitive intelligence to inform product development decisions.
• Collaborate with the sales and operations teams to refine existing coworking solutions and develop new offerings that align with evolving customer needs.
• Test and validate new product ideas, implementing pilot programs and gathering data on user engagement and retention.
• Develop positioning and go-to-market strategies for new products or service expansions, ensuring seamless execution.
• Establish metrics to measure product performance, ensuring continuous improvements based on user behavior and market demand.

III) Cross-functional Collaboration & Reporting

• Work closely with marketing, sales, and operations teams to align marketing and product strategies with business goals.
• Develop and present data-driven reports and insights to senior management, providing strategic recommendations for continuous improvement.
• Stay ahead of industry trends and emerging technologies in digital marketing, customer engagement, and the coworking space sector.

Remuneration

RM 15,000 - RM 20,000

Consultant in Charge