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An established industry player is seeking a Senior Marketing Executive to lead marketing initiatives and event management in Penang. This role involves collaborating with the sales team to develop comprehensive marketing strategies and executing high-quality events to enhance brand visibility. The ideal candidate will possess strong market research skills, a knack for managing budgets, and proficiency in social media platforms. Join a dynamic team and make a significant impact on the company's growth while enjoying a supportive work environment and attractive benefits.
Work with the Director and marketing/sales team to develop a comprehensive marketing plan for a 12-month period, including events for the Penang location.
Ability to conduct market research and intelligence to identify and define target markets or segments.
Execute the approved marketing plans and collaborate with other corporate companies on events.
Coordinate and oversee media, graphics, advertising & communication campaigns, promotional activities, events, and interviews.
Communicate regularly with the sales team to understand promotional activities that generate sales or increase store traffic.
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
Prepare budgets and monitor expenses against the outcomes of the plans.
Work with graphic designers and team members in Kuala Lumpur and/or Penang to develop marketing collaterals aligned with the brand strategy.
Develop and execute high-quality events to maintain and enhance the organisation’s brand and reputation with targeted and existing clients.
Identify new event opportunities and make recommendations to management.
Lead event production and logistics, including communication, catering, A/V, stage design, décor, signage, event briefs, etc.
Create and maintain an event tracking system with contact and cost information.
Conduct post-event wrap-up and prepare final reports.
Coordinate with internal staff and external vendors to ensure high service levels before, during, and after events.
Manage event budgets to prevent cost overruns.
Candidate must possess at least a Higher Secondary/STPM/'A' Level/Pre-U, Professional Certificate, Diploma, or higher in any field.
Minimum of 3 years' experience in a related field is required.
Good command of English is essential.
Proficiency in event handling and social media platforms such as Facebook, Instagram, and TikTok.
Experience in similar industry environments is advantageous.
Willingness to travel and manage out-of-town events with the sales team.
Interested candidates should submit an updated resume with a photograph via Seek.com.
Interview location: 109 Jalan Kelawei, George Town, Penang.
Shared commission for participated events.
Group Personal Hospitalisation Card and P.A. Insurance.
Annual, Medical, and Compassionate Leave.