Senior Marketing Executive – CRM & Social Media Content Creation

Agensi Pekerjaan Reeracoen Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company is seeking a Senior Marketing Executive to enhance its digital marketing efforts. You will execute and manage performance marketing strategies, including paid advertising campaigns across various platforms. This role involves creating engaging content and optimizing campaigns to drive sales and lead generation efforts.

Qualifications

• Experience in digital marketing and paid advertising.
• Familiar with using various ads platforms for optimization.
• Ability to create advertising assets and content.

Responsibilities

• Implement and manage paid digital advertising campaigns.
• Develop advertising assets for A/B testing and performance.
• Analyze and report on marketing campaign performance.

Skills

Digital Marketing

Paid Advertising

Copywriting

A/B Testing

Tools

Facebook Ads Manager

Google Ads Manager

Tik Tok

Job description

As a Senior Marketing Executive (Performance Marketing), you will play a pivotal role in executing and managing digital marketing strategies to enhance brand visibility, generate leads and drive sales. Reporting to the Marketing Manager, you will be responsible for running paid digital advertising (Facebook Ads Manager, Google Ads Manager), optimizing landing pages/websites, and crafting marketing campaigns to promote the company’s services. Additionally, you will develop ads content, including creative assets, videos, and copywriting for A/B testing on various ads platforms to optimize the performance marketing result.

Responsibilities
- Implement effective paid digital advertising campaigns on Facebook, Google, Tik Tok and other suitable channels to generate quality leads
- Develop advertising assets, like creative, copywriting and landing page variation for A/B testing
- Plan, coordinate and execute end to end promotional campaigns to enhance customer acquisition and sales conversion
- Track, analyze and report on marketing campaign performance for strategy optimization
- Work with internal and external teams to align performance marketing strategies with overall company goals
- Other marketing tasks as needed