Senior Marketing Executive

Inside Scoop; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

Inside Scoop is seeking a Marketing Specialist with a strong track record in integrated campaigns. This role involves planning, executing, and optimizing marketing initiatives across multiple brands. Candidates should possess 2-3 years of data-driven marketing experience and have a solid understanding of the Malaysia market.

Qualifications

• 2-3 years of experience in data-driven marketing roles.
• Knowledge of the marketing mix and media landscape in Malaysia.
• Proficiency in English; knowledge of Chinese/Malay is a plus.

Responsibilities

• Design and execute strategic campaigns from concept to delivery.
• Monitor campaign performance and optimize in real-time.
• Manage budgets and analyze campaign data.

Skills

Problem Solving

Adaptability

Data Driven Mindset

Creativity

Job description

We are looking for candidates who have a strong track record of planning, coordinating, and executing 360-integrated marketing campaigns aligned with company objectives. This includes budget management and target tracking.

Candidates typically need at least 2-3 years of experience in data-driven marketing roles supporting decision-making.

The successful candidate will work closely with cross-functional teams to deliver campaigns effectively.

The marketing team manages multiple brands, so adaptability, problem-solving skills, and a structured approach are valuable assets.

Day-to-day activities include:

• Designing and executing strategic campaigns from concept to delivery, including media planning, demand generation, and budget management.
• Monitoring campaign performance and making real-time optimizations.
• Managing budgets to ensure media investments align with priorities.
• Reporting and analyzing campaign data to improve future initiatives.
• Collaborating with creative, media, and event teams to produce high-quality outputs.

Must-have skills:

• Ability to work independently and think strategically on smaller initiatives.
• Knowledge of the marketing mix, including leveraging various channels for brand activation.
• Understanding of the Malaysia market, consumer insights, and media landscape.
• Data-driven mindset with a proven track record of using data to inform campaigns.
• Resourcefulness and creativity in developing marketing creative.
• Driven, challenge-seeking attitude.
• Proficiency in English; knowledge of Chinese/Malay is a plus.
• Experience in FMCG, retail, or e-commerce is advantageous.
• 2-3 years of experience.

Note: The sections about personal skills matching and additional questions are part of the application process and are not job requirements.