Senior Marketing Executive

Executive search firm, Monroe Consulting Group is recruiting on behalf of one of the leading multinational Healthcare companies. They're in search of dynamic leaders to join their force as a Senior Marketing Service. This role plays a crucial part in providing a high standard of marketing performance, elevating brand presence, enhancing customer engagement, and ensuring that all marketing efforts are strategically positioned to support overall business objectives and goals.

Job Responsibilities

• Drive and lead implementation of marketing events, programs and provide project and administrative support, ensuring alignment with Global and AP branding guidelines.
• Lead in production of marketing materials, including brochures, leaflets, posters, flyers, newsletters, video and/or animations, roll-ups, gimmicks to meet brand objectives and customer needs.
• Responsible for execution of marketing events including conferences, seminars, booth exhibitions, marketing campaigns, and product launching and ensuring all alignment with compliance.
• Responsible for developing and executing marketing communications strategies across digital platforms; oversees content creation in VEEVA, drive CRM digital campaigns for customers and integrated marketing services that enhance brand visibility and drive customer engagement.
• Collaborate with internal stakeholders to create impactful marketing collateral and campaigns.
• Oversee public relations activities, including media engagement, press releases, and influencer partnerships.
• Coordinate web content updates, corporate mailings and direct mail, digital platforms (e.g., social media accounts, CRM).
• Analyze digital trends and customer insights to refine marketing strategies and maximize ROI.
• Lead and coordinate with internal team, creative agencies and vendors to deliver high-quality marketing assets such as photo library, video and testimony.
• Oversee website management, ensuring optimal user experience and content relevance.
• Analyze customer behavior and market trends to enhance marketing strategies and product positioning.
• Utilize marketing analytics tools to measure performance and drive continuous improvement.
• Plan and execute marketing campaigns that drive customer acquisition, retention, and brand loyalty.
• Plan and keep track of sponsorships, third-party events samples and product evaluation compliance application.
• Monitor and report project expenses and process invoices with account payable.
• Other support and administrative activities as needed for marketing department.

Job Requirements

• Preferably with a Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3-5 years working experience in the marketing field or possess relevant experience and a proven track record in developing long and short-term marketing communication and digital strategies for the organization.
• Data-driven mindset with proficiency in marketing analytics tools and strong expertise in digital social platforms (LinkedIn, Facebook, Instagram, etc).
• Good presentation, analytical & interpersonal communication skills.
• Independent, entrepreneurial and results-oriented.
• Hands-on experience with relevant software like Power BI, Canva, MS Office, Adobe, etc.
• Ability to prioritize and balance multiple projects simultaneously. Please note that this is a description of the key result areas for this role at this moment in time, and as our organization grows and changes, and as the incumbent develops in the role, the key result areas will also change and develop.
• Experience in managing agencies, vendors and marketing allocated budgets.
• Possess own transport and willing to travel.
• Experience working in a healthcare environment will be an added advantage.