Senior Marketing Executive

Artiq Air; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Petaling Jaya is hiring a Senior Executive, Digital Marketing to lead campaigns across social media and e-commerce platforms. The ideal candidate will develop digital strategies to enhance brand visibility and engagement. Must have at least 3 years of digital marketing experience, strong analytical skills, and proficiency with various digital marketing tools.

Benefits

Medical Benefits and Insurance Coverage

Yearly increment and Performance Bonus

Company Gatherings

Qualifications

• At least 3 years of experience in digital marketing.
• Proficiency in digital marketing tools.
• Strong analytical skills to interpret data and trends.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage paid media campaigns across social media.
• Monitor and analyze key performance metrics.

Skills

Digital Marketing

Content Marketing

Strategic Planning

Google Analytics

Data Analysis

Leadership

Education

Bachelor’s Degree in Marketing, IT, Mass Communication, or Advertising

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Job description

This job is about leading exciting digital marketing campaigns on social media and e-commerce platforms. You might like this job because it lets you boost brand visibility and engage customers creatively while using data to shape strategies!

We’re hiring a Senior Executive, Digital Marketing to lead campaigns across social media, paid ads, live commerce, and e-commerce platforms. The role focuses on driving brand awareness and conversions through strategic, data-driven marketing.

Job Requirements

Key responsibilities

Digital Strategy & Performance Marketing

• Develop and execute end-to-end digital marketing strategies to drive brand awareness, engagement, and conversions.
• Manage paid media campaigns across Meta (Facebook, Instagram), Google Ads, TikTok, and other platforms, focusing on A/B testing, targeting, and ROI optimization.
• Monitor and analyze key performance metrics (CTR, CPC, ROAS, etc.) using platforms like Meta Ads Manager, TikTok Ads Dashboard, and Google Analytics; deliver actionable insights.
• Collaborate with media agencies on campaign planning, budget forecasting, invoice management, and reporting.
• Align campaign content with e-commerce platforms and SEO strategies to enhance visibility and support sales objectives.

Social Media & Content Management

• Lead daily content planning, publishing, and scheduling across platforms such as Instagram, Facebook, and TikTok.
• Maintain content calendars and ensure timely execution of seasonal and campaign-based content.
• Develop and implement content strategies that drive engagement through product education, storytelling, and trend-based formats.
• Coordinate visuals and messaging to ensure brand consistency across social channels.

Strategic Partnerships & Market Development

• Identify, develop, and manage strategic partnerships (e.g., with Koperasi, AM2U) to enhance brand reach and unlock new customer segments.
• Co-create value propositions and collaborative initiatives that bene it both parties and align with the company’s brand positioning.
• Lead business development activities focused on market expansion, new channel entry, and service diversiication.
• Work cross-functionally with internal marketing, sales, and operations teams to ensure partnership initiatives align with broader business objectives and execution timelines.
• Monitor and evaluate partnership performance, providing regular updates and strategic recommendations to leadership.

Qualifications

• Candidates must possess at least a Bachelor’s Degree in Marketing, IT, Mass Communication, Advertising, or a related field.
• At least 3 years of experience in digital marketing, with a strong focus on managing and optimizing paid advertising campaigns across various platforms (e.g., Facebook, Google, TikTok).
• Proficiency in using digital marketing tools and software, including Facebook Ads Manager, Google Ads, Google Analytics, and any relevant social media management tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to enhance campaign performance.
• Excellent written and verbal communication skills in both Bahasa Malaysia, English, and capable of effectively collaborating with cross-functional teams and stakeholders.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously and meet tight deadlines.
• Experience in budgeting and financial planning for digital marketing campaigns, demonstrating an understanding of ROI and performance metrics.
• A proactive mindset with a passion for continuous learning and professional development in digital marketing.

Skills

Digital Marketing

Content Marketing

Strategic Planning

Google Analytics

Data Analysis

Leadership

Company Benefits

Medical Benefits and Insurance Coverage

All employees are entitled to the benefits, subject to the company’s policy.

Insurance Coverage

All confirmed employees are covered under the hospitalization and surgicalinsurance plan subject to confirmation.

Lunch Hours

Employees are allowed a two-hour break on Friday.

Company Gathering

Team Building, Bonding and Eating Gatherings.

Yearly increment and Performance Bonus

Salary increments and bonuses may be given at the discretion of the Company and shall be based on the company and the employee’s performance.