Senior Marketing Executive

Informa Plc; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Informa Plc is seeking a Senior Marketing Executive for its Saladplate platform within the Hospitality, Food & Beverage portfolio. The role involves developing marketing strategies to enhance engagement and conversions, requiring strong digital marketing skills and a creative mindset. Ideal candidates will have at least 2 years of experience in marketing campaigns and possess excellent communication skills.

Qualifications

• At least 2 years of experience leading or executing marketing campaigns.
• Proficiency in English; knowledge of Chinese and/or Bahasa Malaysia is a plus.
• Strong verbal and written communication skills.

Responsibilities

• Produce marketing materials and campaigns to promote the content platform.
• Design effective marketing campaigns to engage audiences across multiple channels.
• Implement content strategies in collaboration with marketing and creative teams.

Skills

Digital marketing

Content creation

Communication

Team-oriented

Education

Bachelor's Degree in Business, Communications, Marketing

Tools

Web analytics

Email marketing systems

Job description

Company Description

Informa Markets creates global platforms for industries, organizing over 500 large-scale branded and transaction-oriented events across 14 specialist markets. These annual events facilitate relationship building, product showcasing, and business transactions between buyers and sellers. Additionally, we offer year-round online platforms for companies to showcase their offerings, conduct research, generate leads, and access data and digital content that support market knowledge and transactions.

Job Description

Saladplate – Content & Insights Hub for the Hospitality, Food & Beverage Portfolio

Saladplate is an online content and insights platform within Informa Markets' Hospitality, Food & Beverage portfolio. This portfolio includes over 35 global events and reaches more than 600,000 industry professionals through content-driven products such as independent news, a bi-monthly e-magazine, e-newsletters, in-person breakfast events for C-level executives, a supplier directory, whitepapers, and country reports.

We are seeking a data-driven, tech-savvy yet creative Senior Marketing Executive to support daily marketing operations. Responsibilities include developing and implementing marketing plans and campaigns aimed at increasing organic traffic, conversions, leads, and engagement. The ideal candidate should have a strong grasp of online content platforms, the trade fair industry, and be capable of working independently and collaboratively.

IM Malaysia invites suitable candidates to apply. The role requires experience in direct marketing, digital marketing, and promotional activities for online content platforms and B2B events. The candidate will collaborate with internal teams and external partners to meet marketing and event objectives. If you are passionate about marketing, content, and trade events, this role offers opportunities for skill and career development within emerging ASEAN markets supported by a global network.

Key Responsibilities:

• Produce marketing materials and campaigns to promote the content platform
• Design effective marketing campaigns to engage audiences, including planning and executing multi-channel, cross-device campaigns with measurable metrics
• Translate marketing strategies into actionable campaign metrics such as acquisition, engagement, retention, brand awareness, and innovation goals
• Implement content strategies in collaboration with marketing and creative teams to define content, customer experience, and target journeys, with clear goals for optimization and ROI
• Manage processes and platforms to ensure visibility and tracking of multi-channel conversions and attribution
• Utilize audience insights to tailor marketing content that resonates at the right time

Qualifications:

• Bachelor's Degree in Business, Communications, Marketing, or equivalent practical experience
• At least 2 years of experience leading or executing marketing campaigns, including organic and paid campaigns for projects, events, or products
• Proficiency in English; knowledge of Chinese and/or Bahasa Malaysia is a plus
• Strong verbal and written communication skills, with excellent presentation abilities
• Effective knowledge of digital marketing channels, web analytics, email marketing systems, and database management
• Creative mindset for content creation and design
• Desire for continuous learning and skill development
• Ability to multitask and deliver high-quality work
• Team-oriented, adaptable, and proactive

Additional Information:

We understand that the ideal candidate may not meet every requirement. If you are excited about this opportunity and possess most of the skills or experience listed, we encourage you to apply. We value diversity and are committed to creating an inclusive environment. Informa is an Equal Opportunity Employer and does not discriminate based on protected characteristics.