Senior Marketing Executive

Fairview International School; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

A leading international school in Kuala Lumpur is seeking a Marketing Professional to oversee campaigns, manage marketing channels, and enhance online presence. The ideal candidate will hold a degree in marketing and possess 3-5 years of relevant experience, driving implementation of marketing strategies while collaborating across teams. This role demands strong communication skills and the ability to work in a fast-paced environment.

Qualifications

• Minimum 3 to 5 years’ experience in marketing/brand management.
• Savvy in digital marketing and analytics.
• Ability to manage marketing campaigns and create engaging content.

Responsibilities

• Plan and execute marketing campaigns to meet company goals.
• Manage online marketing channels and oversee performance.
• Engage with customers on social media, addressing inquiries and PR issues.

Skills

Digital Marketing

Content Creation

Social Media Expertise

Strong Communication Skills

Campaign Management

Education

Degree in Marketing

Job description

Campaigns, mechanics, and planning to contribute to the overall business growth. Strategic direction includes offline and online channels.

RESPONSIBILITIES/KEY ACTIVITIES

1. Plan and Execute Marketing Campaigns: Collaborate with the Marketing team to design and implement effective marketing strategies that align with company goals.
2. Manage Online Marketing Channels: Oversee the performance of all relevant online marketing channels, ensuring optimization for maximum ROI.
3. Engage on Social Media: Manage and respond to customer inquiries and feedback on social media platforms, including addressing PR issues and fostering positive customer relationships.
4. Oversee Content Development: Collaborate with content creators to produce engaging and relevant content for various platforms, ensuring brand consistency and alignment with marketing goals.
5. Conduct Marketing Research: Perform ongoing research on industry trends, e-commerce marketplace activities, and competitive analysis to generate insights that enhance marketing strategies and communications.
6. Collaborate with Creative Agencies: Work with external creative agencies to develop packaging designs, POSM, and other marketing materials that resonate with the target audience.
7. Coordinate with Sales Teams: Partner with Key Account and Sales Operation teams to create targeted marketing campaigns and trade marketing activities that drive sales.
8. Track Campaign Performance: Monitor and analyze the progress of marketing campaigns using key metrics, and prepare comprehensive performance reports to inform strategic adjustments.
9. Product Development Initiatives: Collaborate across departments for new product development and launching activities, ensuring timelines are met and projects are executed smoothly.
10. Manage Budget Planning: Responsible for budget planning and execution, aiming to optimize resource allocation and maximize marketing effectiveness.
11. Contribute to Team Success: Support team initiatives by achieving related objectives and delivering results as needed.
12. Additional Duties: Perform any other related tasks as assigned to support the marketing team and company goals.

REQUIREMENTS

Education: Degree in Marketing or equivalent.

Experience:

• Min 3 to 5 years’ experience within marketing/brand management.
• Savvy in digital marketing and numbers & figures.
• Campaign management skills and knowledge.
• Content creation, social media expertise, and strong communication skills.

Competency:

• Action-oriented and a change driver.
• Multi-tasking and able to work under a fast-paced environment.

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