Senior Marketing Executive

WORQ Coworking Space; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

WORQ Coworking Space is seeking a proactive Senior Marketing Executive with extensive B2B marketing experience. This role focuses on content strategy, account-based marketing, and demand generation to enhance WORQ’s offerings in the flexible office market, driving business growth in a fast-paced environment.

Qualifications

• Minimum 3 years of hands-on experience in B2B marketing.
• Proven experience in account-based marketing and content creation.
• Strong understanding of demand generation principles.

Responsibilities

• Plan and execute B2B-focused marketing strategies to promote coworking solutions.
• Collaborate with sales and community teams for aligned marketing efforts.
• Conduct market research and develop engaging digital content.

Skills

B2B Marketing

Content Creation

Social Media Management

Demand Generation

Lead Generation

Analytical Skills

Education

Degree in Marketing or equivalent

Tools

LinkedIn

Canva

Figma

Job description

WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member’s Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member’s Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member’s Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history.

WORQ’s fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.

Job Description

Job Summary:

We are looking for a proactive and strategic Senior Marketing Executive with a strong B2B marketing background to join us. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is eager to take ownership of key marketing initiatives. The focus will be on account-based marketing, content strategy, LinkedIn engagement, and demand generation. You’ll play a pivotal role in communicating the unique value WORQ brings to businesses through flexible office solutions.

As a Senior Marketing Executive, you will be responsible for creating impactful campaigns that resonate with business audiences, generate high-quality leads, and drive long-term customer growth. You will embrace WORQ’s core value of accountability and ownership by owning your role while also standing for the larger goal of WORQ’s mission. You'll stay customer-obsessed, knowing our clients' needs intimately, and empower our community by serving both paying and non-paying customers with the same level of dedication.

If you’re someone who has an entrepreneurial mindset, constantly looking to adapt, improve, and iterate on your work to drive success, this position will provide you with the opportunity to shape WORQ’s future while building on its core values.

Job Scope:

Plan and execute B2B-focused, account-based marketing (ABM) strategies to promote WORQ’s coworking and flexible office solutions across digital platforms including LinkedIn, email campaigns, and website content.

Collaborate closely with sales, community, and operations teams to align marketing efforts with customer journeys, space utilization, and product launches across WORQ locations.

Conduct market research and competitor analysis to identify opportunities, inform campaign strategy, and tailor content to specific B2B audience segments.

Develop engaging content that communicates the value of flexible workspaces — highlighting how WORQ supports business agility, community building, and cost efficiency.

Manage editorial calendars and content schedules to maintain a consistent flow of targeted materials that nurture leads and support the sales funnel.

Oversee social media marketing efforts, particularly on LinkedIn, to build relationships with key accounts, increase brand awareness, and drive demand generation.

Continuously monitor campaign performance and audience engagement metrics, using insights to optimize content and improve lead generation effectiveness.

Support PR, events, and community initiatives that strengthen WORQ’s brand as a leader in the flexible workspace industry.

Assist with additional marketing projects and initiatives as required to support overall business growth.

Qualifications

Required Skills & Experience:

Candidate to possess a Degree in Marketing or equivalent

Minimum 3 years of hands-on experience in B2B marketing, preferably in SaaS, real estate, professional services, or tech

Proven experience in B2B marketing, with hands-on expertise in account-based marketing, content creation, and social media management.

Strong understanding of demand generation and lead generation principles and best practices.

Proficiency in using LinkedIn as a marketing platform to engage business audiences.

Excellent analytical skills to interpret market research and campaign data.

Ability to work effectively in a fast-paced, collaborative environment while managing multiple priorities.

Bonus point to have:

Experience in real estate marketing or business journalism

Understanding of product development and product management principles

Working knowledge of creative tools like Canva, Figma, or CMS platforms