Senior Marketing Communication Executive

Agensi Pekerjaan Reeracoen Malaysia Sdn. Bhd.; Seri Kembangan; On-site; MYR 25,000 - 40,000; Full time

Job summary

A leading company in Malaysia seeks a dynamic and experienced professional in Press & Public Relations to enhance brand reputation. This role involves executing PR strategies, managing marketing campaigns, and organizing events. Candidates should hold a Bachelor's degree in Marketing or Communications and demonstrate strong vendor management and performance tracking skills.

Qualifications

• Experience in developing PR strategies and tracking performance.
• Ability to create marketing materials specific to the Asia Pacific region.
• Strong vendor and budget management skills.

Responsibilities

• Develop and execute PR plans aligned with yearly strategies.
• Plan and develop effective marketing promotional materials.
• Execute trade shows, product launches, and track performance.

Skills

Public Relations

Marketing

Event Management

Content Creation

Vendor Management

Education

Bachelor's Degree in Marketing, Communications or related field

Job description

【Job Description】

1. Press & Public Relations
- Develop and execute comprehensive Press & Public Relations plans to align with yearly PR strategies and objectives.
- Create compelling content and artwork to support PR efforts.
- Monitor media coverage and actively engage with the press and public to enhance brand reputation.
- Plan and set itineraries and schedules for PR activities.

2. Marketing & Promotions
- Plan and develop effective marketing promotional materials, and ensure their sufficiency and effectiveness in the Asia Pacific region.

3. Event execution
- Execute approved industry trade shows, product launches, workshops, and conferences via prepared schedules and checklists.
- Work closely with company counterparts to ensure seamless execution of all planned activities and arrangements.

4. Performance tracking
- Execute, track and prepare timely reports to measure public relation efforts & performance, customer satisfaction as well as relevant market trends and competitor information.

5. Vendor & Budget management
- Manage PR media and marketing vendor relationships, oversee day-to-day production, and ensure campaign budgets and set schedules are adhered to.