Senior Marketing and Experimentation Data Analyst

foodpanda; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Benefits offered by this job

Dynamic and challenging work env.

Personal and professional development

Team events and vibrant culture

International and diverse team

Job summary

foodpanda is seeking a senior analytics professional to lead marketing data strategy across global campaigns. You will design robust analytical methodologies, build SQL models in BigQuery, and develop dashboards in Looker and Tableau to inform strategic decisions.

You will mentor junior analysts, collaborate with senior marketing partners, and drive AI-powered analytics, including automated anomaly detection and LLM-assisted insights, in a fast-paced, international environment.

Qualifications

• 7+ years of experience in data analytics with a strong focus on SQL, python, data modeling, and data visualization.
• 3+ years of experience supporting Marketing, Growth, Brand, or similar teams, with a track record of influencing marketing leadership and driving marketing optimizations via actionable, data-backed recommendations.
• Strong technical depth in SQL and Python, with experience in statistical modeling, experimentation (A/B testing/causal inference), and building scalable data products or analytical solutions, ideally in AI-first environments.
• Exceptional problem-solving in ambiguous environments, with the ability to structure complex business problems and translate insights into clear decisions and actions.
• Experience leading or mentoring other analysts, with an ability to foster teamwork and collaboration.
• Experience partnering with senior stakeholders, influencing without authority, and driving alignment across cross-functional teams in fast-paced environments.
• Ability to work independently on complex projects and deliver high-impact results in a fast-paced environment.

Responsibilities

• Strategic Marketing Analysis: Design and execute robust analytical methodologies, including designing A/B or geo tests, developing ML and causal inference models, and descriptive analysis techniques in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives
• Stakeholder Engagement & Influence: Collaborate closely with senior marketing partners to understand strategic objectives, recommend analytics solutions, negotiate priorities, and present insights. Comfortable presenting at leadership forums and driving alignment across teams
• Advanced Data Modeling & Measurement: Define measurement frameworks and metric definitions for key marketing levers; Lead the development of complex SQL models to implement and transform massive datasets into actionable insights using tools like BigQuery and dbt.
• Strategic Reporting & Visualization: Design and build compelling, user-friendly data assets including both traditional dashboards (e.g. Looker, Tableau) and agentic solutions (e.g. root-cause analysis agents) that facilitate decision-making for business leaders.
• Mentorship & Development: Provide guidance and mentorship to junior analysts, enhancing their technical skills and fostering a collaborative team environment.
• AI-Driven Analytics & Automation: Identify, design, and implement AI-powered solutions that transform how marketing analytics operates — including agentic workflows (e.g. root-cause analysis agents, automated anomaly detection), LLM-assisted insight generation, and prompt-engineered pipelines. Translate repeatable analyst workflows into scalable AI tools. Act as a driver of AI adoption within the team, setting standards and upskilling junior analysts.

Skills

SQL

Python

Data modeling

Data visualization

A/B testing

Causal inference

Mentoring

Stakeholder engagement

AI/ML

Education

Bachelor’s or advanced degree in Statistics, Data Science, Analytics, Mathematics, Economics, Computer Science, or related field

Tools

BigQuery

dbt

Looker

Tableau

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

• Strategic Marketing Analysis: Design and execute robust analytical methodologies, including designing A/B or geo tests, developing ML and causal inference models, and descriptive analysis techniques in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives


• Stakeholder Engagement & Influence: Collaborate closely with senior marketing partners to understand strategic objectives, recommend analytics solutions, negotiate priorities, and present insights. Comfortable presenting at leadership forums and driving alignment across teams


• Advanced Data Modeling & Measurement: Define measurement frameworks and metric definitions for key marketing levers; Lead the development of complex SQL models to implement and transform massive datasets into actionable insights using tools like BigQuery and dbt.


• Strategic Reporting & Visualization: Design and build compelling, user-friendly data assets including both traditional dashboards (e.g. Looker, Tableau) and agentic solutions (e.g. root-cause analysis agents) that facilitate decision-making for business leaders.


• Mentorship & Development: Provide guidance and mentorship to junior analysts, enhancing their technical skills and fostering a collaborative team environment.


• AI-Driven Analytics & Automation: Identify, design, and implement AI-powered solutions that transform how marketing analytics operates — including agentic workflows (e.g. root-cause analysis agents, automated anomaly detection), LLM-assisted insight generation, and prompt-engineered pipelines. Translate repeatable analyst workflows into scalable AI tools. Act as a driver of AI adoption within the team, setting standards and upskilling junior analysts.

Find out more about our Data Analytics folks here:

• Turn insights into impact!


• Looking for a career in data analytics? This could be the opportunity for you!

Qualifications

• Bachelor’s or advanced degree in Statistics, Data Science, Analytics, Mathematics, Economics, Computer Science, or related field.


• 7+ years of experience in data analytics with a strong focus on SQL, python, data modeling, and data visualization.


• 3+ years of experience supporting Marketing, Growth, Brand, or similar teams, with a track record of influencing marketing leadership and driving marketing optimizations via actionable, data-backed recommendations.


• Strong technical depth in SQL and Python, with experience in statistical modeling, experimentation (A/B testing/causal inference), and building scalable data products or analytical solutions, ideally in AI-first environments.


• Exceptional problem-solving in ambiguous environments, with the ability to structure complex business problems and translate insights into clear decisions and actions.


• Experience leading or mentoring other analysts, with an ability to foster teamwork and collaboration.


• Experience partnering with senior stakeholders, influencing without authority, and driving alignment across cross-functional teams in fast-paced environments.


• Ability to work independently on complex projects and deliver high-impact results in a fast-paced environment.

Additional Information

What we offer:

• A dynamic and challenging work environment.


• A company committed to developing you personally and professionally.


• A great working atmosphere with regular company and team events.


• A vibrant and international team committed to diversity and inclusion.


• Responsibility from day one in a fast growing and global company.

foodpanda is operated by Delivery Hero Group ("DH Group") - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017.

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 17 markets in both regions.